SOFT LAUNCH

@softlaunch.live

Creative and production studio dedicated to arts and culture.
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342
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Weeks posts
Today we officially launch SOFT LAUNCH. An interdisciplinary creative studio and production company working across arts & culture. www.softlaunch.live Design and Branding: @autostrada.studio
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9 months ago
Precious Okoyomon for @artbasel 's 'Meet the artists' Directed by @billiejdporter Featuring @devilintraining_
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9 months ago
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5 months ago
We are super happy to share this micro identity and digital home for creative production house @softlaunch.live with a custom dot matrix wordmark. Much love ❤️ Typeface: Neue Haas Grotesk Bold Case: @fabian.baehner
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5 months ago
Art Week Tokyo BTS ✨ 🗼
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7 months ago
After this year’s Notting Hill Carnival, we’re revisiting the film we made last summer with Genesis Mas (@genesiscarnivalarts ). A portrait of @symonewilliamsofficial and her family’s connection to Carnival, carried from Trinidad to London across generations. Born out of colonial resistance, Carnival is a living archive. A space where memory, identity, and lived experience converge. It's where celebration becomes a form of creative resistance, and legacy is passed down through costume, sound, and movement. For Symone, that legacy began with her father, who made costumes in Trinidad before moving to England. Today, she continues that tradition through her work with Genesis Mas. This film is a tribute to Carnival as both cultural ritual and personal inheritance. Client: @highsnobiety Art Director: @lorenahydeman Director: @ellaezeike DOP: Peter Bishop Stylist: @malcolmyaeng Photography: Juanita Richards
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8 months ago
@symonewilliamsofficial from Genesis Mas for our Nottinghill Carnival film last year 🇹🇹 Photos: Juanita Richards Director: @ellaezeike
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8 months ago
We spoke with architect Sou Fujimoto (@sou_fujimoto ) about the future of cities, fluid forms, and his deep connection to Tokyo just ahead of his exhibition at the Mori Art Museum. Part of our @artbasel series Only in Tokyo for @artweektokyo Photos: @jhonny_5
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9 months ago
Mami Shirakawa (@maminyc ) was one of the first to bring American hip-hop and street culture to Japan in the ‘90s - helping define Tokyo’s urban scene as we know it. She breaks down the city’s nightlife, where to go, and why Tokyo still sets the tone. Part of our @artbasel series Only in Tokyo for Art Week Tokyo (@artweektokyo ) Watch the film in full on softlaunch.live or artbasel.com Photos: @jhonny_5
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9 months ago
We caught up with Hiromichi Ochiai (@ochiaihiromichi ) to talk Tokyo's fashion, culture, and the city’s pulse just ahead of Art Week Tokyo (@artweektokyo ). Part of our @artbasel film series Only in Tokyo. Watch the film in full on softlaunch.live or artbasel.com Photos: @jhonny_5
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9 months ago
@la_manso campaign for Highsnobiety 💅 Photographer: @javiercastan Art Director: @ali__kiblawi Retoucher: @curroverdugo Stylist: @joanazibat Make-up: @naomzz Hair: @mariaehrlichmakeup Nails: @fennalang Set: @stefanie_grau Casting: @sebastien.hb 2/2
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9 months ago
@la_manso campaign for Highsnobiety 💅 Photographer: @javiercastan Art Director: @ali__kiblawi Retoucher: @curroverdugo Stylist: @joanazibat Make-up: @naomzz Hair: @mariaehrlichmakeup Nails: @fennalang Set: @stefanie_grau Casting: @sebastien.hb 1/2
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9 months ago