Can’t stop filming the light in here right now! Making our own lights for the space has made me notice it more than if we’d just bought them, I am obsessed with how it bounces and interacts with different surfaces - it really informs the way we live our life here. Guess I’ll have to make some more?!🤍💡
Come say hi and preview the drop in our Fitzroy space this Wednesday 6th May, between 5-7pm. DM for the address if you’re keen!
The collection will be live at our normal drop time, 5pm AEST Friday 8th May.
Almost everything you see in the incredible converted warehouse of @softfocushouse has been made DIY-style!
See the full tour in The Design Files Magazine Issue 04.
Procrastination, my nemesis! I can’t be the only one? I tried a different approach yesterday, instead of feeling bad for not shooting furniture for this week’s drop as I should have, I decided to make some things for the sake of creating and just see what happened. It was meditative! I didn’t blame myself! Highly recommend REALLY leaning in to the art of NOT doing the thing you think you should be. Plus, a new drop tomorrow! X Sarah
This week on our Home Life Series, we step inside @softfocushouse the light-filled Fitzroy warehouse of vintage curator and founder Sarah Godden. Housed within a former garment factory in Melbourne’s inner north, the space is equal parts home, studio and showroom — where lofty ceilings, flaky paintwork and original beams set the stage for a constantly evolving collection of vintage furniture and objects sourced from across Australia.
What began as a small side project after Sarah stepped away from her role as an art director has quietly grown into a thriving vintage destination. Today, Soft Focus House is known for its thoughtful regular drops — a mix of mid–late 20th century pieces and early 2000s design, each chosen for its craftsmanship, character and story.
With interiors that embrace raw texture, patina and personality, the warehouse has become the perfect backdrop for Sarah’s curated finds — from sculptural chrome lamps to curvy oak furniture and the unexpected treasures discovered in the corners of suburban homes. Keep reading at the link in our bio to see the joy of rescuing vintage pieces, and why our homes feel richer when they’re filled with objects that have already lived a life.
New sofa acquisition for the space (a 1970s Featherston), can’t believe how the pale blue velvet changes the feeling in here! Plus some new vintage pieces for the store, dropping tomorrow arvo. 🛋️
