I love putting together a shoot. To gather an amazing team. To brainstorm. To see ideas, that were at first not even sketches on paper but mere abstract notes in my head, come to life with the help of a group of outstandingly professional women.
@hedvigcollection
bts video @iida.schwartz
photography @hennakristiina
muah @jenny_jansson
styling @silandersanna
model @stellahagerstrand
At the heart of my design is the body, its movement, and the garment as part of that movement. To me, a garment is not an object detached from the body, but a meaningful part of its wearer.
In my designs, I explore traditionally feminine silhouettes, shapes, finishes, structures, details and materials, seeking to liberate them into carefree elements of clothing. I repeteadly return to explore abundance and its breaking point - and their relationship to the stripped-down and minimal.
This dress has 24 meters of less than 50gr/m ripstop material embedded in it. The circumference of the hem is 19,2 meters. To wear it feels as light as a breath of fresh air.
My design has been produced by the magic hands of @hedvigcollection ’s trusted pattern maker and seamstress @riikkalevonmaa
Shown on Nov 27th @ateneummuseum Ateneum Gala
Curated by @masterminttu
Make up @jenny_jansson
Hair @miikakemppainen
Jewellery @eerohintsanen
Gloves @sausoofficial
Styling @masterminttu
Model @ninjasarasalo
