For my new followers and for those of you who’ve been here since the beginning and watched Chocol grow let me tell you what this whole thing taught me.
i made this project for absolutely no reason and then in January an email landed in my inbox asking if they could exhibit Chocol Deluxe at FBIF 2026 in China. A box that, at that point, didn’t even exist yet.
long story short: i built it, printed it, assembled it by hand and shipped it across the world hoping it would make it.
What this taught me is simple: your personal work matters. not because it will always go viral or land you at an expo in China, but because it shows who you are when nobody’s asking anything of you. and that’s exactly what people connect with.
So keep making the things that excite you…someone out there is paying attention, trust me 🧡 #graphicdesign #designer #packagingdesign #passionproject #packaging
This year I had the honour of being invited to exhibit my Chocol Deluxe packaging at FBIF 2026, Food & Beverage Innovation Forum, one of the leading food & beverage innovation events in Asia, held in Hangzhou, China. I think that seeing this project, born purely for fun, become real and displayed on a wall has been one of the most surreal and rewarding experiences of my design journey so far. Being surrounded by so many amazing food & beverage packaging designs from all over the world made it even more special and inspiring. This is a little gallery for you. Enjoy it 💛 #designexhibit #packagingdesign #passionproject #designerjourney
Here it is my simple, fast and messy approach to create the SoyHappy label using mainly my own writing as a font and some pop colours. For this project I really let go of perfectionism and had fun creating a simple packaging for a brand that I would like to exist. Creating design just for fun without stressing about the design choices it makes me so happy I can’t explain ❤️🍓🥛✨ #branding #designprocess #packaging #designer #graphicdesigner
Since so many of you loved the Soy Happy project I wanted to show you how i actually created all the visuals for this one with @kittldesign . What i needed was a way to bring it to life in a realistic setting and that’s where Kittl came in. I used it to generate photoshoot-quality images and videos that stayed completely true to my original artwork with nothing got lost in translation, which honestly surprised me. Trust me when I tell you that I had so much fun with it that i ended up creating way more scenes than i actually needed lol ✨
I uploaded the template to my Kittl profile so you can try the same setup with your own packaging and play around with it however you like { link in bio to find it } and if you want to explore Kittl yourself, use code SOFDESIGN for 25% off your first month or first year on any paid plan. 🍓🥛🌱🌍#kittl #branding #packaging #ad
SOY HAPPY is a strawberry-flavoured soy milk with vitamin D, B12 and calcium designed for supermarket shelves and made for families who already know what they’re doing. ( + for everyone else who just loves strawberry milk 🥛🍓)
No long explanations on why soy. You already know. SOY HAPPY is here for the kids who need it, the parents who choose it, and honestly for whoever swipes a sip when no one’s looking.
The packaging is designed to feel handmade, bold, and a little bit joyful. Hope you love it as much as I do & let me know what you think in the comments ❤️ #branding #packagingdesign #soymilk #packaging #branddesign
You know i’ve always been a paper planner girlie like physically writing things down is the only way my brain actually registers them but the problem is that every time i tried to make my own monthly layout i’d spend way too long on it. This time I wanted something minimal, clean, with as much open space as possible to write and personalise and searching through templates was not an option. So I just described exactly what i had sketched on paper and @meetgamma did the magic: it built my planner for me. Instantly multiple versions, I picked one and printed it. It’s been on my desk ever since.
If you have specific ideas and zero patience for templates, this is for you 💙 Try Gamma Imagine like a real design partner and lmk #fyp #calendar #gamma #gammaimagine #ad
Exactly 6 years ago I was in my third year at university and for the first time we had a proper packaging design course which I had never approached with this level of depth before, and honestly I had no idea what was about to happen to me. Cooking was my very first packaging brief ever, and that class was genuinely the most exciting and interesting thing I had experienced in all my years of university. I remember sitting there thinking this is it, this is what I want to do (and if it’s food packaging, even better ehehe) ik that this project is full of mistakes and I can see every single one of them, trust me, but I still find it beautiful and with a few adjustments I genuinely think it could sit on a supermarket shelf today. The fact that six years ago I was already naturally reaching for bold colors, strong shapes and illustrated characters makes me think the signs were always there like you really can’t escape what you’re meant to be. This one will always have a special place for me because it was the first, and it was the realest. 🥛🍪🤴🏻🩵✨ #packagingdesign #branding #foodpackaging #designprocess #fyp
Chocol has always been one of my favourite branding projects and every time I looked at it I keep thinking that it deserved to live somewhere else too. When my new laptop stickers obsession kicked in I knew exactly what to do: I turned the jaguar into a funny sticker.
These small, unplanned projects are the ones that keep my creativity alive. There’s something special about seeing a personal project find a new context even if that context is just the lid of your laptop. 🖤🐆✨ #fyp #graphicdesign #stickers #stickermaker #designer
Ok yall my new portfolio is almost ready and let’s just say it got a serious upgrade!! Thanks to @lovart.ai I refreshed my static mockups and honestly? Best decision ever. The Multi-Angles feature alone blew my mind cause you can change the perspective of a shot without writing a single prompt. Just one click and you have a completely new angle. But the real game changer for me was Seedance 2.0., this feature turned my static mockups into actual videos (the Chocol jaguar is my favourite!) with just one prompt and I’m sure my portfolio visitors are going to notice this huge difference. 👀
Want to try Lovart and its tools too? Comment LOVART below and I’ll send you the link directly! 👇
#Lovart #LovartAI #graphicdesigner #branding #fyp
Take an old project. rebrand it. thank me later.
This is something i do more often than you’d think and every time it’s one of the most rewarding things i can do as a designer. not because the old work was bad but because seeing how much your eye has changed is genuinely one of the best ego boosts you can give yourself as a creative. Same brief, different vision.
M!NDSHOT has always been one of my favourite personal projects. i loved the concept, i loved the aesthetic but looking at it again after a year, i could immediately see what it needed. and the glow up came veeeery fast.
So if you have an old project sitting in a folder somewhere: open it and give it another shot, trust me, this is not about erasing what you did before it’s about showing yourself how far you’ve come.
drop a 💙 if you’re going to try this.
#packagingdesign #brandidentity #rebranding #graphicdesign #designprocess
M!NDSHOT R E S T Y L I N G ⚡️🧪🧠☁️💙
This project has always had a special place for me. I loved the concept of M!ndshot from day one, the balance between a clean, almost clinical aesthetic and bold pop colours, flat graphic style that reminds me of japanese pop design it felt original and i was always been proud of it.
But after a year, i wanted to look at it again with fresh eyes. And honestly? This glow up came naturally. I already had all the elements i loved so i just gave them a new perspective, just a clearer vision of what this brand could be.
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If you’re a designer reading this: go back to an old project. Redo it. You’ll be surprised by how much you’ve grown without even realising it! it’s one of the most motivating things you can do for yourself.
hope you like the new M!NDSHOT like i do 💙 and pleaseeee let me know what you think in the comments
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(The last three mockups are from @wannathis.one go check all of them on their website, they are so cool!! )
#packagingdesign #brandidentity #rebranding #graphicdesign #designprocess
M!ndshot is one’s been my favorite concept since day one and after a year, i finally gave it the glow up it deserved!!
Here’s a small spoiler of the new m!ndshot identity new mockups, refreshed visuals, same energy. But the full breakdown is coming soon 👀🧪🧠⚡️☁️✨
#packagingdesign #brandidentity #rebranding #graphicdesign #branddesign
