Gudetama Quick Eye Fix Cream 💛
An eye cream that looks cute but works seriously good. The lightweight texture quickly hydrates, helps refresh tired-looking eyes, and leaves the skin feeling smoother and softer without any heaviness!
Perfect for those mornings after ☀️
#feelsogude
lazy vibes, full-on glow 🐣
Orange You Glad is a lip mask for chill girls! It nourishes and moisturizes the lips overnight, so as not to waste time in the morning! ☀️
Stay chill with SODA and Gudetama!
#feelsogude
Hot girl summer, but make it Gudetama ☀️🥚
Lazy Baby SPF 50 Face Cream keeps skin hydrated, comfy, and protected all summer long — with a lightweight texture, no white cast, and zero greasy feel.
UV rays? Not on our guest list this summer ✨
#feelsogude
lazy day, but make it slay 🍳✨
SODA & Gudetama — a collection for gentle and comfortable care!
From face serum to hand cream, everything to make the skin feel fresh, hydrated and happy, even in power saving mode.
#feelsogude
Serving looks, serving hydration, serving main character energy 💋🍊
This Orange You Glad lip mask melts into the lips with a rich, buttery texture that feels luxurious without being sticky. It deeply hydrates, smooths and leaves your lips looking glossy, plush, and ridiculously soft by morning — basically the skincare equivalent of arriving at the Met Gala after-party looking even better than the red carpet photos.
#feelsogude
Gudetama Hydrogel Eye Patches 💛
That “just one more TikTok before bed” kind of morning? Or rushing to get ready 5 minutes before heading out? Just grab your Gudetama patches. The hydrogel texture hugs the skin, delivers a gentle cooling effect, and helps reduce signs of fatigue—so your eyes look fresh and well-rested.
The ultimate lazy self-care for every IT GIRL 🍳✨
#feelsogude
Feeling a little… dry? Same 🐣
Yolked Lip Balm is your quick fix for soft and hydrated lips. A silky texture, a boost of moisture, and that cared-for feeling in one swipe.
Low effort, high comfort — just how we like it 🍳
Meet your new lazy-day essential 🍳
Guddy Guddy Cleansing Foam is a soft, bouncy cloud that lifts away impurities and excess oil without the drama. It cleans, refreshes, and keeps your skin comfy — no tightness, no overthinking.
Because sometimes doing the bare minimum… is exactly what your skin needs 💛 #feelsogude
We’re cracking into something egg-stra special 🍳✨
Introducing SODA and Gudetama #feelsogude — a collection inspired by everyone’s favorite laid-back icon. Gudetama isn’t about chasing perfection or doing the most — it’s about moving at your own pace, choosing comfort, and keeping things simple.
Skincare, but softer, easier… and a little more you 💛
Every artist has their stans… but what about your lips? 😗
Before ARTIST velvet lip cream #lipsoftheyear, they were seriously underappreciated. 💋 Now? Full-on fanbase. Soft-focus finish, velvety texture, and that “main pop girl”, it-factor: your lips are finally getting the attention they deserve! It’s not a look, it’s a moment! 🏆
💜 Your lips called… they want their fandom era, like BTS (who inspired this lip cream!)
#sodamakeup #sodalovesbts
Some feelings are just too big to keep quiet… 🫢
💘 LOVE CONFESSION is that exact moment — when your heart is racing, your thoughts are loud, and you just have to say it! Tangy cherry, raspberry, mandarin and orange hit first — bright, sweet yet daring, like butterflies going wild. Then it softens into airy marshmallow, gardenia and orchid… dreamy, romantic, a little unreal. And the dry-down? Sandalwood, oak and musk — warm, deep, like the feeling that stays after the words are said!
Not just a crush. A full-on confession. SAY IT! 🌸
#sodamakeup #sodasquad #softdivalution
VACATION VIBE is in the air! 🏝️
And on our faces, too! We love to sunbath on a beach, don’t get us wrong, but we prefer our skin in SPF and bronzer 💅 And hey, you can sculpt, you can create a #sunkissed look easy peasy, with no burning-red surprises 👀
Bronze away! ☀️
#sodamakeup #sunkissed
