We made a film that didn’t just sell food or movies, it sold the idea that the two were never meant to be apart.
[Agency, Sociowash, Brand Film, Campaign, Cinepolis]
We realised, people don’t hate cinema food. They just hate choosing between movies and food.
So, we removed the choice.
[Sociowash, Agency, Campaigns, Cinepolis, Brand Campaigns]
From turning launches into moments to making brands part of everyday culture, this year was all about ideas that travelled, stopped scrolls, and sparked conversations.
Here’s a glimpse of what we built, broke, and boldly put out into the world.
And honestly, we’re just getting started 🚀
We took a familiar guilt and gave it a clever burn🔥
Because when the truth hits too close, you turn it into an ad worth watching.
Here’s Let It Burn, our latest with @anytimefitnesssin
![From teasers to treats, from reels to real cravings, we didn’t launch a campaign. We launched a culture.[Sociowash, Campaign, Agency, Cinepolis]](https://sp1.picnob.com/p/pt_6766621241246263112529_0_00f27abdc530cc073114ad6e3480406c.jpg?o=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&h=9c85a36777b15de961e460f6c6c2ee10)
![We made a film that didn’t just sell food or movies, it sold the idea that the two were never meant to be apart.[Agency, Sociowash, Brand Film, Campaign, Cinepolis]](https://sp1.picnob.com/p/pt_6766624412336549413427_0_a8c81a5ce168f214135ac684b0ee212a.jpg?o=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&h=68d93acf87dcabf555a2c63f52e89d72)
![We realised, people don’t hate cinema food. They just hate choosing between movies and food.So, we removed the choice.[Sociowash, Agency, Campaigns, Cinepolis, Brand Campaigns]](https://sp1.picnob.com/p/pt_6766624416407263262364_0_ff8996b3910d17a6b8bac0d18e830849.jpg?o=aHR0cHM6Ly9zY29udGVudC1pYWQzLTEuY2RuaW5zdGFncmFtLmNvbS92L3Q1MS44Mjc4Ny0xNS82MzAxNjI2OTdfMTg1NTc1OTc4MDYwMzgyMjlfMjk3NTA3NDE1OTM3OTIyMjYyOV9uLmpwZz9zdHA9YzAuMTY4LjEzNTAuMTM1MGFfZHN0LWpwZ19lMzVfczY0MHg2NDBfc2gyLjA4X3R0NiZfbmNfaHQ9c2NvbnRlbnQtaWFkMy0xLmNkbmluc3RhZ3JhbS5jb20mX25jX2NhdD0xMDEmX25jX29jPVE2Y1oyZ0czNFB1WllfdnhzdlJBekVhX2RNS3VoQVFPSXplelItLUw4dnJzd1NSQnZNV1I5WHFFMUswWHlUblBJemVaaXFFc01XaEVQT3NycUZaSURScDN1cm0tJl9uY19vaGM9SUNVbDFfQWhWOWNRN2tOdndGSjZXUHomX25jX2dpZD11c0dYR0ZMZnVRcGZwQ2Fkc1JhNUl3JmVkbT1BUFU4OUZBQkFBQUEmY2NiPTctNSZvaD0wMF9BZjUyYV9NQkRBQ1RFcnI0MEtBV21TbkppZWtUNEdaNEhwb1IwMG9lVmNpWnFBJm9lPTZBMTA4Njk1Jl9uY19zaWQ9YmMwYzJj&h=e08486f7b4e40192cb3950262ee505ed)
