@so.effective Instagram profile, stories

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Check out our track ‘Gauteng’ from the EP “Amapiano”, featured in episode 4 (“Andre”) of the @netflixuk series Supacell, as heard in the background of this clip. Don’t miss the full scene – and be sure to catch the series too. Such a brilliant show, we can’t wait for more in season 2 @realrapman Special thanks to music supervisor @shabzdidit and to @bmgpmuk for the placement 🙌 Composed by: Ryan Broadhurst #SyncLicensing #SyncMusic #MusicForMedia #ProductionMusic #Netflix #Supacell #Rapman #SoEffective #MixtapeMashup

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8 months ago

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One of my favorite songs placed on one of my favorite shows! @renato_sebastiani and I cooked this one up way back when and it’s amazing to hear it brought to life again thanks to @so.effective and @loveisblindnetflix ! Tune in to see what happens with @aanumusic and @projectorpatrick in Season 2 Episode 3!

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8 months ago

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Check out our track ‘If It Makes You Happy’ from the album "Love Bomb – Cinematic Songs", featured on @Netflix @LoveIsBlindNetflix UK Season 2. Massive thanks to @bmgpmuk for the placement 🙌 Artist: @jaydizavala Produced by: @renato_sebastiani #SyncLicensing #SyncMusic #MusicForMedia #LibraryMusic #ProductionMusic #Netflix #LoveIsBlind #LoveIsBlindUK #SoEffective #MixtapeMashup

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8 months ago

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Knockout placement from the ANTICALM “Menace” EP, featured during Tyson Fury vs Arslanbek Makhmudov, live on @Netflix 🥊 Massive thanks to @bmgpm for the placement 💪 Artist: @anti_calm Produced by: @james.ske #SyncLicensing #SyncMusic #MusicForMedia #LibraryMusic #ProductionMusic #Netflix #TysonFury #Makhmudov #SoEffective #MixtapeMashup

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2 days ago

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🎶 April Releases Recap 🎶 April turned up the energy with a slick blend of UK garage grooves, catchy modern pop bops, and spicy Latin trap. Whether you’re chasing club energy, chart-ready melodies, or urban Latin flavour, our latest drops deliver all the right sounds. 🌍 Available to license globally via @bmgpm

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3 days ago

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Double placement 🔥 “Mysterious” and “Time For Turmoil” from the album “Urban Drama”, featured in Season 1 of Kevin Hart’s Funny AF on @Netflix 🙌 Massive thanks to @bmgpm for the placement 🤝 Produced by: @gc_hitz #SyncLicensing #SyncMusic #MusicForMedia #LibraryMusic #ProductionMusic #Netflix #KevinHart #FunnyAF #SoEffective #MixtapeMashup

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7 days ago

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Check out our track “I’m Untouchable” from the album “Knockout”, featured in Season 2 of @Netflix ’s Owning Manhattan 🔥 Massive thanks to @bmgpm for the placement 🙌 Artist: @jaymatthewsmusic Produced by: @rivizionmusic #SyncLicensing #SyncMusic #MusicForMedia #LibraryMusic #ProductionMusic #Netflix #OwningManhattan #SoEffective #MixtapeMashup

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7 days ago

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Check out our track “Put In Work” from the album “The Biggest Boss”, featured in Season 2 of @Netflix ’s Owning Manhattan 🔥 Massive thanks to @bmgpm for the placement 🙌 Artist: @remedydafranchise Produced by: @powercord_ & @billyesync #SyncLicensing #SyncMusic #MusicForMedia #LibraryMusic #ProductionMusic #Netflix #OwningManhattan #SoEffective #MixtapeMashup

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7 days ago

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🎶 March Releases Recap 🎶 March brought a vibrant mix of fresh sounds across genres — from warm orchestral folk and funky nu-disco to soulful house grooves, urban tension, sharp UK grime, and vibrant reggaeton. Whether you’re after rich textures, dancefloor energy, or hard-hitting beats, our latest drops deliver across all the vibes. 🌍 Available to license globally via @bmgpm

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1 month ago

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Yizzy – London Grime / SE132 Hard-hitting UK grime from Yizzy, a leading voice of the new generation with co-signs from grime heavyweights. Driven by raw underground energy, sick bars, and London attitude, these tracks capture the intensity, grit, and authenticity of British urban culture. License: @bmgpm Artist: @officialyizzy Produced by: @turnituppaul Mastered by: @ohadnissimmastering Artwork by: @pndxbr.cvr #NewMusic #SyncLicensing #SyncMusic #MusicForMedia #ProductionMusic #SoEffective #MixtapeMashup

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1 month ago

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Soulful House – Afterparty Chill / SE131 Soulful, melodic house tracks tailored for late-night lounging and afterparty-chill, balancing uplifting energy with smooth sophistication, perfect for fashion-forward, youthful moments, cool social scenes, and dancefloor-inspired vibes. License: @bmgpm Produced by: @terem_alexis #NewMusic #SyncLicensing #SyncMusic #MusicForMedia #ProductionMusic #SoEffective #MixtapeMashup

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1 month ago

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Reggaetón Dem Bow 2 – Más Fuego / SE130 Reggaetón dembow returns with more fire—más fuego. Club-ready tracks featuring authentic Latin vocalists, driven by catchy hooks and vibrant rhythms, perfect for feel-good vibes, summer promos, and reality TV. License: @bmgpm Mastered by: @ohadnissimmastering Artwork by: @pndxbr.cvr #NewMusic #SyncLicensing #SyncMusic #MusicForMedia #ProductionMusic #SoEffective #MixtapeMashup

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1 month ago

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