Umbro x Boiler Room Drop 1
Shot by Ewen Spencer at a Boiler Room event, the campaign was built to place the product in context and capture the energy behind it.
The drop launched globally across 50 of the best retailers, supported by a seeding campaign that tapped into key faces from the community.
It became the most successful merch release in Boiler Room history.
ewenspencer
@jegatremaine@josh_wiley_@snacklo@wearevillage
Boiler Room x Umbro: WIP
Every project leaves behind ideas that don't make the cut.
This one started with 'speed' and evolved into the exoskeleton.
We wanted a shirt that reflected the diversity of the Boiler Room crowd through a single, shared symbol. What’s more universal than a skeleton?
There was also this idea: you’ve raved so hard, you’ve sweated your shirt off. ☠️
Graphics @cestainsi.funfactory
Design @jegatremaine
Art Direction @joshwiley
Boiler Room x Umbro: Mood.
Revisiting my time leading apparel at Boiler Room, I'm diving deeper into our collab with Umbro.
Inspired by the intersection of football, sportswear, and the dance floor, our 3-season partnership drew from Umbro's rich archive, the energy of Boiler Room parties, and vintage aesthetics. With a particular focus on the style of the 90’s Gabber and hardcore scene.
@jegatremaine@marceldominguezz@josh_wiley_
