The first in our Vendor Partner Spotlight series — and what better way to kick it off than by introducing our favorite apparel company that prints all of DOCR’s merchandise?! SMPLFD is your one-stop shop for all things merch and apparel, from embroidery and screen printing to graphic design. 🪡🎨✨
Founded by Justin Fishaw and Andrew Davis,
@smplfd started in 2004 as an online clothing brand — primarily on Myspace (throwback!). In 2016, they added screen printing and design services to the mix for friends and close contacts. The rest is history. Today, they’re based in Detroit’s Islandview neighborhood in a shared building with
@spotlitedetroit , serving institutions across the city and beyond.
Not only is their work top-tier, but the people behind the scenes are the absolute sweetest to collaborate with. 💌 We love working with the fine folks at
@smplfdprinting and are so grateful they reached out in 2021 to kick off our partnership. Remember the pink and black Palm tees and hoodies? That was our very first project together — and both SMPLFD and DOCR still get inquiries about them. Maybe there’s a reprint in our future… ;)
And how serendipitous is it that the SMPLFD crew happens to be full of coffee lovers? ☕️ Their go-to drinks? Much like the seasons, they rotate — from iced to hot, batch brew to americanos, dirty chai lattes, and the occasional seasonal drink when they’re feelin’ fancy. If you haven’t been to their space yet, we highly recommend checking out their in-house shop and soaking in all the details of the cutest print shop in Detroit. 💖
