Before I started writing this, I took a long deep breath, one of those moments where the last 3 years flashed before my eyes and left me completely overwhelmed.
From getting hired on the third attempt to completing 3 years at Craywingz, damn son!
I was a black sheep, but now I'm just a goat. โ Kendrick Lamar
My first day? They were returning from an office trip. Major wtf-you-guys-are-talking-about day. 12-13 people just roasting each other, complimenting each other, working together, and then hanging out after office. Too much gulu gulu for the first day, but it's Craywingz' gulu gulu. 14th Feb, Valentine's Day, was my first day at Craywingz. Now it's like we like the people we work with, we cool, we gang. "Ame chakla ni duniya na baaz chhiye."
I started as a strategist and copywriter with a history of not sticking to any job for more than 6-7 months. Even my homies still joke, "merko nai laga tha aap idhar itna tikoge." But here I am, three years deep.
I've seen this team grow from 14 people to 60+ now. Birthdays, memes & treasure hunts. Emotional farewells and first days. From one office to 3(1+2) offices. Ganesh Chaturthi, Ahmedabad's craziest Navratri, Secret Santa, Halloween dress-ups, Diwali panic scenes. Making new friends who became family, table tennis rivalries, inside jokes, frenemies, sports tournaments. Open door culture. Chilling with SBR balcony views, Seedhe Maut songs, car toys and board games. End-of-the-day arguments and resolves. Everything happens in between these 9 letters C-R-A-Y-W-I-N-G-Z.
From writing copies to being the person people call when nothing works out I've evolved. The trust, responsibility, chaos, problem-solving shaped me. No cap banters, songs in all rooms, taking Ls and celebrating Ws together. Our chull to MAKE ADVERTISING GREAT AGAIN and not make advertising boring everything in between is something I love deeply.
When I say everyday here is a sitcom episode, I'm underselling it. People make places, and Craywingz is the best example. The energy, madness, love, grind it's all real. I am all in for it, up for it, and at the core of it.
เคเคญเฅ-เคเคญเฅ เคจเคพ เคฌเคกเคผเฅ เคฌเคพเคค เคเคน เคฆเฅเคจเฅ เคเคพเคนเคฟเค, เคเคชเคฐเคตเคพเคฒเคพ เคฆเฅเค เคฐเคนเคพ เคนเฅ, เคเคช เคเฅเคธเคพ เคเคนเคคเฅ เคนเฅ เคจเคพ เคตเฅเคธเคพ เคนเฅ เคนเฅเคคเคพ เคนเฅ, เคเคธเฅ 'เคคเคฅเคพเคธเฅเคคเฅ' เคเคนเคคเฅ เคนเฅเค|
- Zakir Khan
From writing my first real estate copy in 2022โฆ to standing at @shivalik_institute in 2026 and taking a session on designing brand campaigns in real estate.
Sharing knowledge in an academic environment has always been part of my long-term aspirations, so this moment was personally very meaningful for me.
The session was about how campaigns are actually built from the ground up, understanding the brand, asking the right questions, using the 5W1H framework, selecting the right platforms, and most importantly, how marketing ultimately connects to real leads and business outcomes. Everything Iโve been learning on ground over the past few years.
A sincere thank you to Shivalik Institute of Real Estate for providing a platform where practical, real-world experience can be shared in an academic environment. And thank you @chitrakshivalik and @dipalicshah for trusting me with this opportunity.
@craywingz has honestly been my real classroom through this journey. Every campaign, every challenge, every late night has contributed to this moment. Grateful to be part of a team that constantly pushes for better thinking and execution. Proud to represent a place that keeps pushing me to think better and do better.
And @glimpsebyvk , thank you for the constant guidance and trust. Always learning under your shadow.
Still very early in the journey. Still a student at heart. But moments like this remind me that Iโm moving in the right direction.
Always Up Up & Away! #CravMore, Always!
