Join us for an engaging conversation with legendary African American, skateboarding, youth culture, and sports photographer Atiba Jefferson (
@atibaphoto ). Recognized as one of the most influential visual storytellers of his generation, Atiba has captured defining images of icons such as Kobe Bryant and LeBron James, as well as musical artists including Interpol, Turnstile, and Tyler, the Creator. As the director of the ESPN-produced, Emmy-nominated, Clio award-winning documentary “Monochrome,” he continues to expand his impact across mediums, exploring the intersections of culture, sport, music, and community.
With a client roster that includes cultural leaders like A$AP Rocky, Pharrell, and the late Virgil Abloh, Atiba effortlessly merges all aspects of youth culture into commercial and editorial work for brands such as Vans, Nike, Thrasher, Reebok, Oakley, Off White, and the Olympic Games. At this event, the Canon Ambassador will discuss a retrospective of his extensive career, while offering insight into the future of skateboarding, media industries, entrepreneurship and opportunities for meaningful social change.
Moderated by Dr. Neftalie Williams (
@neftaliedotcom ) and DGK Skateboards athlete Adrianne Sloboh (
@adrianne.sloboh ), this is an event you don’t want to miss!
Wednesday, Feb. 18, 2026
6:30–8 p.m.
Storm Hall West (011)
San Diego State University
RSVP using QR code