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It's a big week for Broadway. Gordon Cox [@gordonbcox ] on why that's also a good week to look beyond it.
New episode of Fandom Unpacked is live. Link in bio.
"Come as you are. And if you want to learn more, here's how."
That's the line every arts institution is trying to walk. Meghan Goria, Account Group Director at Situation, brought it up during our last livestream, and it opened up a conversation worth continuing.
Her takeaways from Show to Season → link in bio.
Most Broadway marketing is built around the people who already show up. But just beyond them is a much larger audience, people who love live entertainment, buy tickets, and still only make it once or twice a year.
What's stopping them? We're finding out.
May 13 | 12 PM ET | In partnership with @ticketmaster → Link in bio to register.
Merch isn’t just a souvenir—it’s part of the experience. đźŽ
In our latest episode of Fandom Unpacked, Michael Rego (CEO, The Araca Group) joins us to break down how the best live event merch captures the magic of the moment—and keeps fans connected long after the curtain call.
From Wicked to immersive “exit through the gift shop” experiences, we get into:
✨ What makes merch feel authentic (not just logo-first)
✨ How different fan bases actually shop
✨ Why classics like mugs & magnets still win
✨ And how merch ties into ticketing, CRM, and the full fan journey
If you’re thinking about fan engagement, brand storytelling, or live experiences—this episode is for you.
🎧 Listen now, and don’t forget to follow, share, and leave a review!
#FandomUnpacked #LiveEvents #FanEngagement #ExperientialMarketing #Broadway #Merchandising #CustomerExperience
The most effective ad might not sound like one.
Dorothy and Meghan on why creator content is quietly outperforming the traditional sales ad. 🎧
More where this came from → From Show to Season, our next livestream Thursday, April 23 | 12 PM ET RSVP via link in bio.
New York is overwhelming by design. But what do people actually remember? Nancy Mammana on why connection lives in discovery—and why the best version of the city isn’t always the most obvious one.
🎧 Full episode of Fandom Unpacked at the link in bio
The best live experiences don’t target one audience, they bring the whole room along.
@Spiegelworld ’s Lindsay Sanna on designing moments that win people over in real time in our latest episode of Fandom Unpacked.
🎧 Catch the full episode at the link in bio.
Our team members Jeff and Mara attended the @nyctourism Annual Meeting last week. Here’s what they’re taking away from the day.
Read the full breakdown → link in bio
#NYC #Tourism #LiveEvents #ExperienceEconomy #ArtsAndCulture
We rang the bell yesterday 💛🔔
A moment to pause and reflect on the impact of @situation_project , and the more than 100,000 students who’ve been impacted because of this work.
Grateful to celebrate alongside our teams at @townhallagency and the many partners and champions who make it possible.
Proud to be part of a community that continues to show up for these students đź’›
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