Honoured to share that @sirpraguehotel has been named one of the World’s Most Beautiful Hotels in 2026 by UNESCO @prixversailles , with just 16 properties selected globally by Prix.
Designed by @lindaboronkay , the hotel draws on local mythology and Czech Cubism, blending rich storytelling with bold design. Inside, you’ll also find @sevennorthprague , our vibrant restaurant at the heart of it all.
We’re incredibly grateful, and we hope you’ll come experience a little of Prague’s magic for yourself.
📸 @_martin_morrell
This Earth Day, it’s the small switches that add up. 🌎️
Together with our ESG team, and in partnership with @wings.coin , guests can opt out of room cleaning, enjoy a drink on us, and help cut down on water and waste. Across 13 of our hotels, over 4,000 guests have skipped a clean, saving nearly 48,000 litres of water (that’s around 600 showers).
At our newest property, @sirdevonshirehotel , we’re going even further with phone check-in, hydration stations, and reusable water glass bottles for every stay.
We’re continuing our work, focused on less waste and more good decisions (thanks to you), one stay at a time. Tap the link in bio to learn more.
A deeper look at Casa Decor 2026 inside our future @sirhotels in Madrid.
This month, we opened our doors to host @casadecoroficial inside a landmark building that’s getting a new chapter as Sir Augustin, part of our Sir Hotels family.
Located in Madrid’s Literary Quarter, the building dates back to 1892 and has lived many lives—now it’s opening its doors once again, this time as a six-storey celebration of design and hospitality, that brings installations to life on each floor in their own way.
We opened the month with a welcome talk from our VP of Brand & Marketing, setting the tone for what’s to come.
If you’re in Madrid, come by and have a look. Thanks to Casa Decor, @bynost , and @takepointrealestate for helping bring it all together.
Spring has sprung across our cities. ☀️
Which feels like the perfect time to refresh and check out our special offers with Sircle Club (that’s our free travel perks club). With April’s long weekends coming up, why not turn them into mini getaways?
Our More Dates, Better Rates offer gets you up to 30% off rooms when you book 3+ nights at any hotel. Plus, joining also means perks like free upgrades, early check-in, and late checkout.
Just a gentle nudge to book that springtime stay.🔗
Meet the women behind the artwork in our spaces.
For International Women’s Day, we’re highlighting those who bring some of the beautiful pieces across our @sirhotels to life. Like @beatriz__morales , crafting layered, textured abstractions that weave colour, material, and history together which can be seen at @sirdevonshirehotel .
To @ginagimenez , turning maps, astronomy, and science into poetic, dreamlike compositions, displayed inside Sir Victor. These are the women shaping the look, feel, and soul of the places we love.
Romanticize your next city stay with Sircle Club.❣️
With just the right perks to set the Valentine mood, complete with early check-in, late check-out, free upgrades, and always 15% off across @sirhotels@maxbrownhotels@parkcentraalhotels and @provocateurberlin .
Slip into bed… or sneak out to explore the best of our neighborhoods. Tap the link in bio to flirt with even more perks (if you haven’t already).🔗
Our doors are open, @maxbrownhotels has arrived in Athens! 🇬🇷
If you love sun-soaked ruins, buzzing squares, and amazing food around every corner, you’ll feel right at home in our new Omonia neighbourhood, where ancient meets modern.
Step inside Max Brown Downtown and you’ll find 87 bright, comfy rooms, a rooftop jacuzzi with views of Lycabettus Hill, and a private gym to keep things moving. From no-fuss tavernas to the Acropolis, Athens’ best spots are only a short stroll away.
Ready for your Greek getaway? Book via the link in bio, or join Sircle Club for up to 15% off, always. Opa!
Plans for Valentine’s Day? If sunshine, late-night bites, and rooftop drinks sound like your kind of escape, this special offer in Barcelona is made for you.
Head south to @sirhotels ' Sir Victor for a cheeky getaway for two with our friends @mrporter_barcelona . Here’s what your stay will include:
-Stay for two at Sir Victor, Barcelona
-Cozy breakfast
-Intimate dinner at MR PORTER Barcelona
-Couples massage at @sirvictorspa
-Access to our sauna and pool for the ultimate recharge
Tap the link in bio to book your Valentine’s getaway before it’s gone.
The Lobby at @sirhotels Sir Devonshire Square, London.
Designed by Sam Wright of @maison191 , the space flows effortlessly from arched windows to soft indoor light. Archways guide you through the lobby, creating a natural meeting point where guests and neighbours alike arrive, catch a talk, or take in an art viewing during their stay.
📸 @_martin_morrell
Wishing you a happy holiday from all of us. Here's to 2026, may it bring cozy stays, good sips, new adventures, and a few cheeky detours along the way.🎄
Celebrating from one of our newest openings this year at @sirhotels Sir Devonshire Square in London.
From mulled wine to a classic British holiday dinner, discover what’s happening across our properties this festive season, and what’s on the menu in the new year.🥂
📍 @mrporter_london – Just a short cab ride from @sirhotels Sir Devonshire Square, enjoy a festive lunch or dinner, then celebrate at the New Year’s Eve Masquerade Ball.
📍@momoamsterdam_official at @parkcentraalhotels - a special holiday and New Year’s menu.
📍@mrporter_barcelona at @sirhotels Sir Victor – Join us for unforgettable New Year’s Eve celebrations.
📍@sevennorthprague – Shine bright this season with a spectacular New Year’s Eve dinner.
📍@therooftopatsirvictor – Enjoy seasonal drinks and panoramic rooftop views of Barcelona throughout the holidays.
Included in this year’s AHEAD 100, @sirpraguehotel , designed by @lindaboronkay , is recognized as one of the top new hotel openings and renovations chosen by design and hospitality experts across four regions.
Once the Ministry of Coal, Sir Prague blends bohemian charm with the city’s mystical traditions. By the Vltava River near the Dancing House, it features 76 rooms, a library, gym, courtyard, and @sevennorthprague restaurant & bar. We are honored to be featured, @ahead_awards .
