Here is what vibe journalism actually costs.
The
@nytimes profiled Medvi as a $1.8 billion AI miracle. A reporter who understood the GLP-1 telehealth industry would have known the entire sector was under regulatory siege — 100-plus FDA warning letters, 130-plus Novo Nordisk lawsuits, a compounding crackdown closing in on every company in the space. They would have read the FDA warning letter issued six weeks before publication. They would have recognized that Medvi’s pivot into ED, HRT, and skincare wasn’t innovation — it was the same survival strategy every competitor was running simultaneously.
Instead, NYT got a $1.8 billion headline based on projected revenue from a company with no outside funding, no official valuation, and apparently no one at the paper who thought to Google it. The editors were there. The fact-checkers were there. Nobody read the docket.
NYT also did a profile of
@hanumankind — a Malayalee artist whose music fuses Kerala’s ancient chenda percussion with Houston’s chopped-and-screwed hip-hop, whose mixtape featured ASAP Rocky and Denzel Curry, who opened Coachella with live temple drummers, whose music appeared in Squid Game Season 2, the highest-grossing Bollywood film of 2025, and an Arsenal FC season opener, and whom Indian Prime Minister Modi cited on national radio — and assigned the piece to their women’s health reporter.
Her description of his performance: “the stamina of an inflatable tube man.”
No cultural context. No musical analysis. No understanding of what made the story significant.
This is not bad luck. It is what happens when institutions stop valuing expertise and start valuing throughput. I know this firsthand:
@forbes was paying contributors $50 an article while BrandVoice clients paid $50,000 minimum. Fortune told me directly there was no budget to pay contributors. Fortune Brand Studio, meanwhile, was winning international awards for its client work. The money existed. It was just not for journalism.
This is a three-part series on how journalism sold its soul. Part one is live.
#journalism #mediaindustry #vibejournalism #businessmedia #mediatrends