Romeo & Juliet. Beyoncé & Jay Z. Shaggy & Scooby Doo. @toastdontroast & @parttimelover.adl
We helped our friends host a lil’ Friday fling with good coffee, good toast, a merman, finance bros and everything else in between - an unexpected match made in heaven 💖
Few brands treat craft the way @paolo_sebastian does. Founded by @paul_vasileff , the Australian couture house is known for its intricate designs that honour traditional methods of craftsmanship. When we refreshed the label’s brand, we were just as fastidious. We brought the same care and attention to every decision, and it still remains one of our favourites, six years later.
We recently stepped away from the day-to-day to come together as a team for Vision Day at the inspiring @coopersbrewery
It was a chance to pause and reflect on the journey so far, learn about our work’s impact directly from our clients, celebrate the launch of our new brand and align on where we’re heading next.
Here’s to our team, our clients and all to come. 🚀
Aussies are desperate for a tan. They’ll do whatever it takes to get one.
To stop Aussies baking in the sun or a bed for hours, the team behind Toast brought to market an ultra-fast tanning mousse oozing in nostalgia, not nasties.
We built a brand that breaks the rules, is packed with personality and asks the audience to Toast, not roast. Then we took it all the way: website, content, digital marketing, merch and more. Everything it takes to get a cheeky new player from click to cart.
Cheat on your tan today. @toastdontroast 🍞
A baby’s oral health journey starts from day one, long before that first tooth appears. 🦷 The Western Australian Government created a program to help new parents build healthy habits from birth, and we partnered with them to shape it into ‘Smiling Starts,’ a brand packed with personality, smile-worthy illustrations and a sense of adventure at every step.
🌐 See how we brought it to life (link in bio).
🏆 The Rita Siow Design Chair at the 2024 AADC (@aadc.com.au ) Awards.
Today we’re celebrating @michaelcervelli as he steps into the role of Associate Creative Director at Simple.
Michael’s impact and ability to add value to our work and the people around him has been felt every day for the last decade. From his first day in 2015 as a Design Intern, through to today as Associate Creative Director, Michael has been instrumental in shaping the agency’s direction, and setting the standard both within his craft, and the generosity of his leadership.
@penleyestate by @simple.com.au
Penley is a family-owned winery from Coonawarra, South Australia, ready to redefine how a modern wine brand behaves. Instead of centering on terroir and tradition, the rebrand shifts focus to the drinker and the moment. Wine becomes part of lifestyle, not a lecture. Bold, progressive, and expressive, Penley positions itself as a brand people want to belong to, not just buy from.
Simple introduced a vibrant color palette, 90s-inspired art direction, and a confident wordmark-led packaging system. Sustainability sits at the core with lightweight bottles and screen-printed labels. The result is a premium wine brand that feels approachable, cultural, and effortless. #branding #brandidentity #branddesign
