Simon Beard

Start here if new to this page, my mission is to help other entrepreneurs and founders on their business journey. I want to give you all the knowledge and tools so that you can do it bigger, and hopefully much faster than me. . . #entrepeneur #entrepreneurship #founder #businessowner

This week I drop a video on tips to working with your partner. The only thing better than doing what you love , is getting to do it with who you love ❤️. Work ethic 🤯, that is her doing rosters in labour on her laptop for hundreds of staff . @tahneebeard

Comment “Army” and I will send you the link. Every brand you see winning has a unicorn marketer at the top. Culture Kings was not a 600 million dollar retail exit. It was a marketing company that happened to sell hats. Business is just supply and demand but most people only compete for demand capture. The 5 percent of people already searching. Demand creation is the other 95 percent. Flying a drone over expensive houses, photographing every dirty roof, using AI to create an on brand letter dropped straight to their letterbox with a 4000 dollar offer. They did not know they had a problem until you showed them. That is how Culture Kings was built. Corporate brand trust is going down. Personal brand trust is going through the roof. You need to learn how to do this content and you need to understand the sales psychology underneath it. Creator Army is now open to business owners. You get the demand creation frameworks, 80,000 words of my knowledge built into a skill for your agent, a managed agent re

Makes Australia the start capital of the world , don’t force them to run for the hills

Most people do not have a content problem. They have a listening problem. When I was building Culture Kings I worked inside the stores because the customer was the real strategy. I would stand behind the DJ decks pretending to DJ but I was actually watching buying behaviour the entire time. What they touched. What they asked for. What they ignored. What they bought without thinking twice. That was market research in real time. When someone says too expensive it does not always mean price. It can mean trust is not there yet. It can mean the timing is off. It can mean the value is not clear enough. The best operators are not just good at talking. They are better at listening to what the market actually wants. Go read your comments, your DMs, your reviews, your objections, your sales calls. If you listen properly the market writes the angles for you.

Comment “Van Dutch“ for the full breakdown. In 2016 I watched the Skrillex and Rick Ross Purple Lamborghini video clip with 500 million views on YouTube. There was a black Van Dutch in the clip and I screenshotted it and put it on my vision board. Years later after the Culture Kings exit I went looking for that exact model. Found one for sale in Miami during COVID and bought it. When it arrived I found out it was the actual boat from the video clip. The one I had screenshotted years earlier. This is why it has been so hard to let go. It is not just a boat. It is a piece of the vision board that came real. But the Lamborghini yacht does a similar job now so it is time for someone else to enjoy this. Only the second Van Dutch in Australia. The ultimate Gold Coast day boat. Marina Mirage, Wavebreak, Tangalooma, under all the bridges, loaded up with friends, sound system pumping, SeaBobs and flyboards off the back. If you are serious message me now before it is gone.

A wage earner gets paid now. A founder often gets paid last. That is the part most people miss in the capital gains tax debate. When we were building Culture Kings, Tahnee and I kept pulling money back into the business instead of taking it out. Stock. Stores. Systems. People. Growth. For years, there were people in the business earning more salary than we paid ourselves. That was the trade-off. Take less now, keep building, and hopefully create something much bigger later. That reinvestment helped create around 1,000 jobs. So when people say, “Why should a business owner pay less tax on capital gains?” they’re usually only looking at the final moment. They’re not seeing the years before it. The risk. The deferred income. The personal guarantees. The stress. The reinvestment. The jobs created. The future tax revenue. If you tax the upside too hard, founders will change behaviour. They’ll take dividends earlier. They’ll build smaller. They’ll hire fewer people. Or they’ll build somewhere else. And Australia loses. This isn’t about giving business owners a free ride. It’s about not destroying the incentive to take risk, build companies, employ people, and create real economic value. Australia doesn’t need fewer builders. It needs more

Australia capital gains tax changes could be disastrous for Australia in destroying innovation and risk taking

Tracking this one metric was the biggest unlock in building culture kings

ecommerce owners mistakes when opening physical stores

The $20M Culture Kings core value It’s better to ask for forgiveness than permission This core value allowed us to move at speed

Retail is changing more now then ever. Opportunities are everywhere but you have to bring that intensity to force change