Poster design for »Schindler Space Architect«, premiering today
@adfilmfest NY!
Featuring a photograph of the Kings Road House by
@monakuhnstudio , ‘Beam, 2021’.
A few coincidences lead to this project: we first encountered the work of the architect R.M. Schindler thanks to
@guy.pimienta . Despite being often deemed a modernist, Schindler developed quite another kind of architecture, tailored to people, space and budget.
He is regarded by historians as one of the major architects of the 20th century yet remains mostly known to specialists.
This growing interest lead us to discover
@rmsdocumentary , that was in the making at the time. The filmmaker Valentina Ganeva gave us the opportunity to work on the film’s graphics.
Going through Schindler’s archives we encountered yet another side of his work: his graphic expressionism. He developed a unique body of letterings alongside his architecture, which has many inventive and subtle variations. We catalogued these from multiple sources such as blueprints, letterheads, drawings, signage and drew a custom typeface for the film. It became a monospace influenced by Schindler’s drawings and historical references that accompanied his life and work: Wiener Werkstatt, Los Angeles of the early 20th century, grid-based designs, german romanticism… a whole program!
#rmschindler