Simon Giuliani

Progress in fashion begins with curiosity. To support more peer-to-peer learning in the industry, we helped launch the 1 Granary TENCEL™ Club together with @1granary – the leading global fashion education platform for emerging creatives. This virtual community connects fashion graduates with industry professionals to exchange ideas, insights and practical advice in a private group chat. Through this initiative, we met with @simon.giuliani , Global Marketing Director at @candianidenim , to unpack fashion’s unsustainable growth model, common sourcing mistakes, and the delicate balance between creative freedom and responsibility. Read the full conversation via the link in our bio. #TENCEL

Un palco può essere molto più di un palco. E un look può diventare un atto di verità. Per il concerto di ELISA @elisatoffoli a San Siro, @tizianoguardini ha disegnato un pantalone speciale, realizzato con il denim rigenerativo COREVA™ di @candianidenim : un tessuto innovativo, biodegradabile, plastic-free, che segna un nuovo modo di pensare il jeans, nel rispetto della vita. Questa creazione nasce da un incontro autentico tra tre realtà che, da punti diversi, condividono la stessa visione: portare nel mondo messaggi veri, concreti e profondi, anche attraverso ciò che indossiamo, ascoltiamo e realizziamo. Tiziano Guardini, con la sua ricerca che intreccia estetica e spirito, traccia strade per un’evoluta visione della moda. Candiani, con la sua rivoluzione gentile del denim e il continuo sviluppo di processi innovativi sostenibili tra cui @coreva_design (Alberto Candiani @simon.giuliani ) Elisa, che porta tutto questo sul palco, e non solo, dimostrando che fare spettacolo in armonia con la vita è possibile... e necessario. Tre voci, un messaggio: la bellezza può (e deve) rigenerare. Special thanks to @susanna_ausoni ❤️‍🔥 #ElisaLive #SanSiro2025 #TizianoGuardini #CandianiDenim #COREVA #DenimRigenerativo #LivelnHarmony #ModaConsapevole #SustainableFashion #Rigenerazione #truthincreation

It has been an honor to present proposals about #competitiveness #innovation and #sustainability elaborated in collaboration with some of the most virtuous brands that make Italian Fashion the excellence it is recognized for. A special thanks to @sda_bocconi and @alessandramorettipd for hosting us and for her relentless advocacy.

Passion for what we do was the spark for last night’s experience, in which we introduced the @iamcasa.community to the blue world of Candiani Denim. Together with expert @iamcasa we created a fusion between High End Horology and Artisanal Denim. Special thanks to Lele and his amazing @amaroniente for fueling the party! And @alephola and @carryover_pr for the beautiful crowd.

It’s that time of the year again: Milan Design Week! There’s no better way to cruise around town than on this crazy horse 🚀 @bmwmotorraditalia dropped the #CE02 a combination of design, efficiency and especially FUN! I saddled mine, see you around! 💨 Big thanks to @francescopagliarini @rolivi69 @carryover_pr and to the whole team at @bmwmotorraditalia for making this week even more fun!

I had a great time talking to such a wonderful group of #MAFED -Master in Fashion Experience and Design Management- students at @sda_bocconi We discussed how to innovate materials and how to disrupt business models in the fashion industry. The conversation that followed was even better than the presentation itself.

I’m grateful for the opportunity to host @lineaverderai1 and to offer viewers a deep dive into responsible denim manufacturing. A special thanks to @monica_caradonna @elisaisoardi and @cosangela67 for involving @candianidenim in their Milano special episode. I hope that one thing or two of what we discussed will help the folks at home making a more informed purchase next time they’ll shop for a jean.

CALL TO ACTION | WAKE UP, IMPACT, REPEAT 📍 Dove? @aprescoupmilano (Via Privata della Braida 5, Milano) 🗓️ Quando? mercoledì 6 novembre dalle 19:00 @simon.giuliani è CMO, Head of Sustainability & Strategic Brand Leader con quasi 20 anni di esperienza nel settore della #moda. Il suo obiettivo? Allineare le strategie di business con pratiche di produzione responsabili e modelli #circolari. 🌱 Con una profonda conoscenza di ogni aspetto del sistema moda Simon supporta le aziende nella transizione verso modelli circolari, trasformando la sostenibilità in #brandequity e vendite. Collabora attivamente con istituzioni come l’UNECE delle Nazioni Unite e il Parlamento Europeo per progettare regolamenti che definiscono il futuro della moda sostenibile in Europa. Nel prossimo appuntamento di CALL TO ACTION, Simon affronterà l’Obiettivo 12: Consumo e Produzione Responsabili e ci guiderà nella transizione verso un modello di #modacircolare. 🌍👗 Prenota il tuo posto al link in bio e nelle storie! CALL TO ACTION è un evento in collaborazione con @assoesg e @thesustainablemag . #Divergens⚡ #FDO #ForDisruptorsOnly #CALLTOACTION #WIR #ESG

Honoured to be spreading Denim-Culture together with our friends @octobre_editions 💙👖♻️ Thanks for the opportunity to take your community on a journey to the heart of our beloved blue jeans. Thanks to @alexandrecxc for your attention to detail, quality and responsible product development.

Can you eat your jeans? During L.A.’s Oscars Week, I had the privilege to be part of a disruptive (and fun!) moment that will go down in sustainable denim history. The Green Carpet Fashion Awards set the stage for the unveiling of our latest project: fabulous @ambervalletta presented the pilot we conducted throughout 2023 in which we grew tomatoes 🍅 using COREVA™ denim 👖compost at @quintosapore farm in the heart of Umbria, Italy. Pasta was served with COREVA™-grown tomato sauce – the same denim that was used to create Amber’s bespoke gala dress, designed by @triarchy . Can we imagine a waste-free future where we eat what we wear?

It’s been an honour to receive the opportunity to speak about #circularfashion at Fashionscapes of Transformation at the @europeanparliament A groundbreaking event hosted by MEP @alessandramorettipd and @liviafirth aimed at supporting the EU’s leadership role in combating #fastfashion and creating pioneering legislation for a more sustainable fashion industry. As the EU Commissioner for the environment @virginijus_sinkevicius said the only solution is to make fast fashion become “past fashion” - not an easy task when the main driver of the fashion industry is PRICE. It was great to be part of such an esteemed panel of speakers including: @virginijus_sinkevicius EU Comissioner @alessandramorettipd MEP Ecodesign Framework @laurence.tubiana the architect of the Paris Agreement @matteo.ward sustainable fashion expert @therevival.earth founder Yayra Agbofah Paola Migliorini MEP DG Environment Natalie Swan at the Business and Human Rights Center #sustainablefashion #circularfashion #ecodesign #wastemanagement #endoflife #coreva #candianidenim #denim #jeans #smartmanufacturing #fashiontech

I am very excited to announce our most significant team-accomplishment yet: @candianidenim was awarded by Camera Nazionale della Moda Italiana with The Groundbreaker Award for our COREVA™️ technology! The CNMI Sustainable Fashion Awards 2023 ceremony occurred yesterday, during Milan Fashion Week, at Teatro alla Scala in Milan and was organized with the support of the United Nations Ethical Fashion Initiative, the Ellen MacArthur Foundation, and Comune di Milano. It’s been very rewarding to go on stage along with our clients Gucci, Dolce&Gabbana, Valentino, Versace, and Chloe to name a few. We are humbled for the acknowledgment of COREVA™️ as a groundbreaking solution for circular fashion. Now you can buy jeans made with this technology directly from @coreva_design The brand we created to spread the word and to prove tangible circularity in fashion. Go team go! 💙