Last Saturday at DDD. An AI-driven interactive installation where people collaborated to generate visuals in real time. hardware by @machinezero.interactive - software and visuals by @sileent_com and @deadcatanimation
#streamdiffusion #touchdesigner #VJ #installation #genAI #stablediffusion
We've all been there.
The morning after. Legendary party.
Headache and dry mouth.
The creative industry's AI hangover. š¾
Francesco Marzoli.
AI Chief Creative Officer, Sileent (international AI content studio).
11+ years VFX: Disney Lion King, The One and Only Ivan.
Luxury brands: IWC Schaffhausen, Panerai.
London, Zurich, Geneva.
At DDD26: "The AI Hangover and How to Get Sober"
Initial excitement ā production reality.
Unrealistic expectations. Failed workflows.
How to integrate AI without losing: Craft. Soul. Standards.
From hangover to clarity.
DDD Milano.
ā” 10th Anniversary Edition.
May 7ā9
š Superstudio Village
milano.ddd.live
#DDD26
MR. MOLD
An experience crafted through a mix of AI and human touch, turning an everyday office moment into a playful interactive journey.
A small digital story built around mood, timing and participation, where users help Mr. Mold find his way out.
Mr. Mold is also an experimental space.
A playground where we explored new ways of designing and developing digital experiences with AI.
Special thanks to:
AI Content
@sileent_com
AI Voice Agent
Reesonance.com
Since I was a kid, Iāve been obsessed with sci-fi and mechanical souls. Today, Iām finally bringing those visions to life.
This is a preview of UNIT468, my first AI-directed action short series. Chapter 1 of a world that has lived in my head for years. Hope you enjoy it! Produced by @sileent_com and thanks @emilianoinst for the editing.
Weāre proud to have contributed to the AI post-production of Coop Italiaās new Christmas film.
The new Coop it Christmas commercial is live and we are part of it. Created by I'm not a robot and now on air across TV, CTV and social.
The campaign brings Coopās cooperative spirit to life through a modern, unexpected Santa Claus grounded, human, and present in everyday moments.
For us at Sileent, this project is another strong example of how AI can elevate creative post-production, enhancing visual quality, efficiency and expressive power without replacing human creativity, but reinforcing it.
Big thanks to Iām not a robot, Coop, The Family and everyone involved.
Worth watching.
Agenzia: Iām not a robot
Executive creative director: Giovanni Porro
Creative Director: Luca Cinquepalmi
Copywriter: Anna Triolo
Art Director: Nathalie Schwitter
General Manager: Alessandra Schwitter
Account Director: Stefania Pappalettera
Account Manager: Vittoria Bassetti
Casa di produzione: The Family
Executive Producer: Lorenzo Ulivieri
Producer: Federica Dordoni
Assistant Producer: Davide Secchi
Head of production: Federico Luiselli
Post producer: Barbara Calicchio
Director: Harald Zwart
Dop: Luca Costantini
Production designer: Benedetta Brentan
Stylist: Valentina Mezzani
1st AD: Pierantonio Micciarelli
Editor: Stuart Greenwald
Colorist: Orash Ramena
Post Production video: You are
Post Production video AI: Sileent
Audio music sound: Screenplay
LET ME ESCAPE!
https://www.mrmold.ai
MR. MOLD
THE EXPERIENCE
MR. MOLD IS AN INTERACTIVE DIGITAL EXPERIENCE THAT TURNS A FAMILIAR SITUATION INTO A PLAYFUL AND IMMERSIVE JOURNEY.
USERS ARE INVITED TO HELP MR. MOLD ESCAPE THE OFFICE AND FINALLY REACH HIS CHRISTMAS HOLIDAYS THROUGH INTERACTION, ATMOSPHERE AND STORYTELLING.
A SMALL EXPERIENCE BUILT AROUND MOOD, TIMING AND PARTICIPATION.
MR. MOLD AS A LAB
MR. MOLD IS ALSO A REAL EXPERIMENTAL SPACE.
A LABORATORY WHERE WE TEST NEW WAYS OF DESIGNING, PRODUCING AND TELLING STORIES WITH AI.
MR. MOLD IS A PROJECT BY SILEENT, CREATED AS A PLAYGROUND FOR EXPERIMENTATION AND EXPLORATION.
CREDITS
SILEENT CREATED THE ENTIRE PROJECT BY EXPERIMENTING WITH FULL-AI MODELS FOR IMAGES, VIDEO AND NARRATIVE.
AUGE EXPERIENCE EXPLORED A FULL-AI WEB DEVELOPMENT APPROACH, TESTING NEW DESIGN AND DEVELOPMENT SYSTEMS.
REESONANCE DEVELOPED THE VOICE AI AGENT THAT HANDLES THE FINAL PHONE CALL WITH MR. MOLD.
A STORY TO NAVIGATE.
A LAB TO EXPLORE.
AN EXIT TO CHOOSE.
Sileent meets Intersections.
At the latest edition of Intersections in Milan, Sileent led a workshop on the role of artificial intelligence in creativity.
A conversation on how innovation and human talent can merge to create whatās next.