Sierra Lever

@sierralever

⚓️Proverbs 16:9 | Founder @category1ent 🪄Music, Sports, Tech & Entertainment 👩🏽‍💻1:1 Music Strategy Intensive Sessions | DM me
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11.9k
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4,342
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Weeks posts
Category 1. Where Elite Performance Lives. Welcome. Follow @category1ent Visit Thank you @rollingstoneuk 🇬🇧 Courtesy of: @verse.ent.pr Photo: @lucaspassmore Stylist: @miquellewest MUA: @jacmacmakeup
1,211 319
2 months ago
You ask what it takes? And I’ll ask, how far are you willing to evolve? It starts with an unwavering belief in yourself and the discipline to do what you say you’re going to do… and then call me back for the rest!! Thank you @billboardhiphop it’s an honor. 🫡
784 154
8 months ago
Make your dreams, your reality. Every day you must choose to believe, stand behind what you know and have unwavering determination to do it again and AGAIN! From booking out nightclubs at 17 to seeing my name listed in Billboard 40 Under 40. Thank you Billboard for the recognition and for those who have rooted for me near and far along the way.
1,172 209
11 months ago
🩶
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4 days ago
Off Script Pre-Oscars Luncheon 🍽️✨ in Los Angeles. Honoring a standout year in film 🎞️🥂 Hosted by: @iamdanicanada @ionedigital @bossipofficial 📸: @simmscity
426 37
2 months ago
Am I the Drama? A GRAMMY WEEK Topic of Discussion Xo💋💫 🎥 @regshotit
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3 months ago
🏆 68th Grammy Awards. Xo
409 38
3 months ago
The @grammys is my an annual reflection point, looking back at my career journey and accomplishments. A dream I turned into reality and every year proves to get better & better! 🏆 I moved to LA 12 years ago for my first “professional” start in the music business as an internship with the @grammys LA Chapter when I sent @yfaison13 a cold email (an email I found on tumblr) as a grad student looking for an internship during the busiest week of the year... GRAMMY WEEK and guess what, she replied!! Which turned into temp positions within the company learning from @jerieljohnson_ in the Awards department where I supported all the genre managers and managed the physical library with all the physical products from CDs, vinyls, box sets, to working in the President’s office under Neil Portnow (planning the show’s “In Memoriam” segment and floor celeb seating) to being part of the GRAMMY NEXT program created by @nickibee1226 to meeting my best friend in this business @laura_messi to serving on the LA Chapter Membership Committee ‘18-‘20 under @cueofthegoldencoast leadership, to meeting today’s President @harveymasonjr at a music execs dinner. Love celebrating the biggest night in music! & more Grammy moments coming with my name on it🥂
774 70
3 months ago
Black Music Collective 🖤 @grammys
394 27
3 months ago
Catch me on Access Daily with Mario & Kit! ✨💫 The segment is “Soundcheck with Sierra” and we had an absolute blast on all things new music and upcoming tours! 🎶🥁🏟️ The show airs TODAY! TUNE IN on NBC, Access Daily. 🎬 #accessdailywithmarioandkit Thank you for a great time!! ❤️ @mariolopez @kithoover @producergirl4 @kjroseeffect
483 175
3 months ago
Black Music Action @bma_coalition Presents in partnership with CURATED by Live Nation, “Am I The Drama?: A Masterclass” This will kick off GRAMMY WEEK Jan. 27 (5 p.m-8 p.m.) and I’m excited to moderate this conversation😊 We are diving into the album with the experts on how the Grammy-winning artist Cardi B “transformed authenticity into a cultural and marketing force.” Expertise By: 🎓Shawn “Tubby” Holiday @shawnholiday (Cardi B’s manager and Giant Music co-founder) 🎓Courtney Worrell @justcourtneywithac (Full Stop Management, Cardi’s day-to-day manager) 🎓Angelique Jones @angie_4 (Atlantic Records executive vp, sales and streaming) 🎓Allison Barrie Rand (Walmart head of experiential marketing & cultural engagement) #Grammy #music #masterclasses
259 41
3 months ago
I had my *Clueless* moment at CES! 😍✨ this is dream tech for me👗👛 This exhibit felt like stepping into the movie in Cher’s closet, where picking an outfit for school was as easy as a quick click! Every girl’s fantasy. #CES2026 #Fashion #tech #clueless
99 9
4 months ago