Hi friends,
It’s that time of year when brands run back-to-school campaigns. But this year, it’s hard to do that without acknowledging the heartbreaking reality for children in Gaza.
How do you talk about school when so many kids don’t even have safe homes, food to eat, or classrooms to return to? When even their most basic rights—safety, learning, simply living—are being taken away?
We can’t pretend everything is business as usual.
This year, we’re donating our back-to-school campaign profits to support children in Gaza. It’s a small step, but it comes from a place of deep care and solidarity.
We also ask you—our community—to keep speaking up. Keep sharing. Your voice matters more than you know.
And a heartfelt thank you to @msrachelforlittles for using her platform with such courage and compassion. We need more people like her in this world.
With love,
Sidra
Founder of Atoms
It’s 2025, and we are witnessing a man-made Hunger Games in real life. How can we stay silent?
Israel is starving over 2 million people in Gaza by blocking humanitarian aid. Half of them are children. Since October 7th, more than 50,000 people have been killed — the majority are women and children. Entire neighborhoods have been bombed. Every single person in Gaza has been displaced. And now, they’re being starved.
As a mother, it breaks my heart beyond words to witness this level of cruelty unfolding against children — day after day.
We demand an immediate ceasefire and the urgent unblocking of humanitarian aid.
- Sidra Qasim ( founder & CEO )
#CeasefireNow #LetAidIn #gaza
I never understood kid’s obsession with movie characters until I have one of mine with.
This is how my early morning consumed by, getting her dressed up. I take 10 min to get ready and I spend at least 45 min on her because she doesn’t let me out of hook until it is something like this 🙄. Definitely a new phase in our relationship.
The story behind our Model 000 in Zen Teal by our CEO @sidraqasim ! The process, the grinding and the reward :). Hope you enjoy this as much as we enjoying making this for you.
Meet Sidra Qasim Founder and CEO of Atoms.
From Okara, Pakistan to Y combinator. Let’s hear her story.
Use code Hamza15 for $15 off on your next atoms shoe purchase.
It was so fun working with exceptionally talented @natashazubair for @atoms project.
Made me super proud and happy to meet such talented fellow Pakistani ❤️🙌🏽
@sidraqasim reflects on what her mom might have accomplished in America, and on how often women are denied the same opportunities men take for granted.
Full Episode Out Now -- Link in Bio
