Escape to the North with a custom Side Launch E-Mountain Bike
We’re giving you the chance to win a one-of-one Norco Sight VLT Bosch A2, built for bigger climbs, longer rides, and more time on the trail.
Created in collaboration with @norcobicycles , this custom build features exclusive Side Launch x Norco branding and a paint job inspired by the nautical chart lines of Georgian Bay.
Enter now via the link in bio or find Northbound Lager 6-packs at The Beer Store to get in on it.
Open to Ontario residents. Contest runs May 1 to October 31, 2026. Winner selected at random. Full rules and regulations available at the link in bio.
Built to Launch reflects the mindset behind Side Launch.
It’s about effort and ambition, but also perspective. It means approaching life with energy and intention. Pushing yourself, chasing the summit, starting the project, taking the jump.
Our name comes from the shipyards of Collingwood, Ontario, where ships were launched sideways into the water. It was a moment that took grit, precision, and a community behind it.
That spirit continues to drive us today.
Across Ontario, we celebrate the moments that come from that mindset. The ride finished, the trail conquered, the workday wrapped, and the gathering with friends after putting in the effort.
Built to Launch is rooted in effort, ambition, and earned reward. Because the best moments come after the work.
Built to Launch since 2014.
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📍 44° 29’ 55” N, 80° 14’ 52” W
🎥 @craiggouweloos
Bucket, it's the weekend #NorthboundMoments
Side Launch beer buckets now at Costco!
Tag us in how you’re running the bucket this weekend and you'll be entered to win a huge Side Launch Contest! ☀️ Learn more through the link in bio!
Cole + Freddie are taking on the Northbound Bucket List 🌊🍻
When you purchase a Northbound Bucket at Costco, you'll find a Bucket List insert full of summer missions and good times.
Follow along to see where the bucket takes them. What should the boys do next? ☀️
Tag us in your #NorthboundMoments and show us how you’re using the bucket for a chance to win an epic summer prize pack 👀
Link in bio!
Steve says get your Side Launch Beer Buckets for the long weekend! They’re flying and only available while supplies last!
24 beers in a multiple purpose bucket! Just add ice! Available at Costco!
Officially out this Thursday at Costco 🍋🍑🍒
Now the whole crew’s together in the NEW Side Launch Spirits Variety Pack featuring:
🍋 Lemon Berry Mist
🍑 Peach Honey Fizz
🍒 and the debut of Cherry Lime Smash.
Stock the cart accordingly this long weekend. Something for everyone, exactly how it should be.
May Long weekend schedule is here!
THURSDAY:
Trivia with @johneatonontheair
6:30pm - 9pm
FRIDAY:
Alex Barber @alexbarbermusic performs to start the weekend off right!
Mamacita Tacoria @mamacita_tacoria open 12pm-7pm
SATURDAY:
TooNice @johnny_toonice
+ @gerogianbaysurfclub merch pop up
+ Lisa Marie's Shaved Ice Pop up
+ Costco membership pop up
Mamacita Tacoria open 12pm-7pm
SUNDAY:
Rob Watts @robwattsmusic performs!
Mamacita Tacoria open 12pm-6pm
MONDAY: We're Open!
Burke Erwin @burke.erwin.music performs to wrap up the long weekend!
Crack it open, add ice, and chart your course to #NorthboundMoments.
Available Thursday at select Costco locations. Inside, you’ll find 24 × 355ml beers plus our #NorthboundMoments bucket list insert, your guide to making every hangout, getaway, and spontaneous adventure even better.
Stay tuned for more ways to enjoy your Side Launch Beer Bucket.
How would you use your bucket? 👇
#northboundmoments
Your long weekend plans are here! May 15TH-18TH
Mamacita Tacoria @mamacita_tacoria open all weekend long!
Friday 12pm-7pm
Saturday: 12pm-7pm
Sunday: 12pm-6pm
FRIDAY MAY 15TH
Alex Barber performs!
4PM - 7PM
SATURDAY MAY 16TH
TooNice performs!
2PM - 6PM
+ @georgianbaysurfclub will be having a merch pop-up 2PM - 6PM
SUNDAY MAY 17TH
Rob Watts performs!
2PM - 5PM
MONDAY May 18TH
We're Open!
