We walked into
@parlorpublichouse and everything pointed us in the direction of, “this is where we start.” You could feel it right away. Nothing was rushed, nothing was too loud, and nobody felt out of place. Some people were having meetings, some on dates or catching up with a friend, some just sitting with a drink, and it all coexisted without competing for attention.
The sound, the light, the layout… the pace of it all felt intentional without being obvious. That’s been a big focus for us as we build The Grounds. Creating a space where different energies can exist at the same time without clashing, where you can come in for something quick or stay for hours and it still makes sense. Something slightly elevated for people to experience.
On another note, we were able to dial in a product shoot as we get ready to host Cafecito y Futbol on the road again. Molding the vision for the space where we get to pair the beautiful game to a quality cup of coffee.
