Sorette

@shopsorette

A science-backed Seal of Approval guiding moms to trusted products. 🤰👩‍🍼Helping moms shop with confidence 👩‍🔬Backed by doctors & scientists
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7,522
Following
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Weeks posts
Sorette Approved diapers and wipes are here! 👶🏼 Diapers and wipes aren’t occasional products. They are used multiple times a day, against your baby’s most sensitive (and sometimes already irritated) skin, for years at a time. How materials are processed, what’s been tested, and how a brand documents its supply chain can matter just as much as what appears on any label. Sorette’s Diaper and Wipes Transparency Review was built to ask the questions that labels don’t answer – so parents don’t have to. Because what touches your baby’s skin every day deserves a deeper look. 👀 To learn more about our evaluation criteria, visit the link in our bio.
16 0
1 month ago
There are moments in life when it feels natural to become more intentional about the products you use. Whether you’re trying to conceive, navigating pregnancy, recovering postpartum, or simply paying closer attention to what goes on your body, curiosity about ingredients is a reasonable place to start. But with unregulated terms like “clean”, “natural”, and “non-toxic”, it’s hard to know what’s safe. We’re here to cut through the noise. When you see the Sorette Seal of Approval, you can rest assured it’s been vetted as a safer option. To learn more about our No Go List™ and standards, visit the link in bio.
10 0
10 days ago
Sorette Approved Infant Formula is here! 🍼 Infant formula is an essential, deeply personal, and sometimes a life-sustaining product. At Sorette, we believe parents deserve more than what they can read on a label. That’s why our evaluation goes deeper, asking the questions most wouldn’t know to ask: How often are products tested? How are ingredients processed or extracted? How are claims actually substantiated? We look for brands willing to be open, consistent, and clear. However you choose to feed your baby, Sorette is here to make sure the information you need is easier to find, easier to understand, and held to a standard you can trust. To learn more about how infant formula earns the Sorette Seal of Approval, visit the link in our bio.
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1 month ago
Dealing with pregnancy breakouts? Before reaching for an acne treatment, read this! While small amounts of salicylic acid (2% or less) in your skincare are generally considered safer options, high concentrations—like those found in chemical peels—should be avoided during pregnancy. For active blemishes, Sorette Advisor and dermatologist @drheatherrogers recommends reaching for products containing sulfur instead, as they are much less drying to the skin. Don’t have time to check percentages? Just look for the Sorette Approved seal! We’ve already verified the product is safely under that 2% mark so you don’t have to.🤰🏼✅
10 2
2 days ago
Motherhood changes how you look at everything. Including what you put on your skin. We’re proud to give mothers and mothers-to-be products they can feel confident using. #becoolasacucumber #acneprone #adultacne
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2 days ago
ICYMI: Select @wellpeople products are now Sorette Approved! ✨ Entering the makeup category is a step we’ve been incredibly intentional about, and we couldn’t imagine a better brand to do it with. Well People has been a true pioneer in clean beauty from the beginning, rooted in plant-powered performance, transparency, and the belief that you shouldn’t have to compromise when it comes to the products you use every day. We are so incredibly grateful to have celebrated this launch last week at the gorgeous @1hotel.sanfrancisco , alongside @mothermag and a room full of inspiring women. Thank you to everyone who came out for such a meaningful morning!
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3 days ago
No two experiences are ever the same — especially in motherhood, where every child arrives in their own way. Honest Stories is our series dedicated to sharing first-person experiences from our community, because we believe every mother deserves to feel seen, heard, and less alone in her journey. Today, hear from Maddie, mom of two. We want to hear from you. Whether your first pregnancy was smooth, hard, surprising, or all of the above — your story matters, and someone else needs to hear it. Comment HONEST, and we’ll send you the link to our form to be featured. 💕
38 7
4 days ago
To the mothers, the soon-to-be mothers, the longing-to-be mothers. To those who’ve lost, who’ve loved, who’ve carried and been carried. We see you. We celebrate the beauty and the ache, the joy and the complexity. However this Mother’s Day meets you, we’re sending our love. 💕
26 1
6 days ago
Keeping it real in the third trimester 🤰🏼 Get ready with our founder @lanningardente before heading out for a day of family fun! (Read: chasing a moving target with SPF and eating sandy sandwiches 😅) Family time might not always be relaxing, but it is so, so special. Let this be your reminder: it’s not about perfection, it’s about presence. Carving out a few moments for yourself before the chaos begins can do wonders... that, and a fabulous Sorette Approved lip gloss from @wellpeople .💄
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8 days ago
@wellpeople x @shopsorette Rooted in plant-powered performance and guided by their Clean Commitment, Well People creates multi-functional beauty designed to simplify your routine without compromise. We’re proud to share that select Well People products are now Sorette Approved—reviewed for ingredient transparency, full formulation disclosure, and screened against our No-Go List™ to support more informed choices during motherhood.  🤍 Expressionist Curling Mascara 🤍 Daygleamer SPF 34 🤍 Bio Brightener Priming Serum 🤍 Poutlove Peptide Lip Balm 🤍 Supernatural Complexion Stick Foundation & Concealer 🤍 Supernatural Stick Multi-Use Blush 🤍 Supernatural Stick Bronzer + Highlighter 🤍 Lush Lip Tinted Oil 🤍 Juice Cleanse Soothing Aloe Face Cleanser 🤍 Skinforia Serum Foundation 🤍 Fresh Dew Snow Mushroom Gel-Cream Moisturizer Plant-powered beauty, now Sorette Approved.
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11 days ago
For every mom, in every era.🌷 We’ve curated the best Mother’s Day gifts for every phase of motherhood! From luxurious favorites like the Plum Beauty Oil from @leprunier to the lifesaver Nipple + Lip Balm from @hatchgal , there’s a Sorette Approved product for every mom on your list. Comment ‘mom,’ and we’ll send you the guide to shop. 💕
24 2
15 days ago
Beia is officially @shopsorette approved for motherhood 💜 Sorette is a science-backed credibility platform for moms. Every approved product is evaluated through a framework built with a Scientific Advisory Board of doctors and scientists. Only products (like Beia’s!) that truly meet the bar earn the Seal. #soretteapproved #motherhood #momapproved
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16 days ago