The Talismans 🧿✨🐪
“Friends, today is the day. The website is LIVE!
I’ve been waiting for this day for a LONG time. It was while preparing for launch that I looked back at my notes for Safta and realized that this has been in the works for nearly two years. TWO YEARS!
I’m so ecstatic that the time is finally here to share it with all of you. As I mentioned a few weeks ago, Safta is a brand that is all about rituals. It is a home for you, me, and anyone who feels deeply that home lives within our bones. Safta is for everyone who believes that home can be fostered through our daily actions and the way we gather with loved ones—how we pass on traditions and honor what matters in our hearts.
I’ve been working hard on this brand and how she will be rolled out. I have decided that the best and most fitting way would be to start things off slowly. I want to do everything here with love and deep intention, and this is why it made all the sense in the world to launch the site with my hand-made, one-of-a-kind talisman jewelry collection.
If you’d asked me a year ago if Safta would launch with jewelry as its first product, I would’ve laughed in your face. But what I’ve learned (and shared with you along the way) is that we must follow the breadcrumbs. And my breadcrumbs have led me here with no falter in their trail. When I began making necklaces as a way to decompress and have some fun last summer, I was touching in with my inner child and it showed. I was delighted—tickled even that these necklaces were resonating with so many of you. And day after day the interest keeps growing. Recently I expanded my collection to begin offering custom pieces that we work on together, and each time I string channeled crystals onto a cord for one of your pieces, little Maya squeals with joy.”
Read the rest on @substack and check out the collection on !!
📸 @ramblefreestudios
Join us at Ace Hotel New York for Bead Ritual—an intimate evening centered on sound, movement, and intuitive beading with channeled gemstones, guided by the creativity residing in your heart.
Light snacks will be provided by @wishyouwell.nyc , and tea by @raazitea . Sound by @thedarahart 💫
Link in bio to snag your spot!
I made the charm necklace, “Ani” to remind myself that I am devoted to the divine within me.
Reach out if you’d like to create your own custom Hebrew charm necklace with a name or phrase close to your heart.
Shabbat shalom and chag pesach Sameach 🩷
