Olivia Rowan’s newest collection has arrived: Mix & Match Tracksuit Range
6 styles, 2 colours, endless combinations.
We know what we will be wearing this winter! In-store & online now. 🫦
Introducing: V4K 🩰
Hailing from Tbilisi, Georgia, @v4k_design is an intimate extension of founder Victoria’s world.
Handmade knitwear crafted by local women in her hometown of Kuibyshev, alongside small, considered runs using Italian deadstock fabrics, define V4K’s offering.
Exclusively in Australia at E404. Available now.
PLAYDATE — Edition Three
An ongoing series where creatives enter the e404 space to experiment and play, guided only by the space & our pieces.
Our third edition welcomes stylist Daisy Nicholls (Taurus Sun, Sagittarius Moon, Leo Rising). 🫧
As we begin to play… we ask 3 questions:
1.Favourite brand at e404 currently?
@sschafer_ !
2. Trends you’re expecting to see this winter?
A statement glove with a martini in hand and layering like you’re 20kg over the bag limit.
3.If you could only keep 3 pieces from your wardrobe, what would they be?
Silk Cavalli dress, leather boot and a cashmere hand me down.
Wake up! New KAHE @ka_he_____ just dropped ↗️
Zip off cargos from the brand’s new ‘Entwine’ collection. Locally milled merino wool long sleeves. Keeping you warm for the colder nights ahead.
Available in-store and online.
Introducing ZIAH @_ziah__ 💙 A timely arrival for your winter escape.
Hailing from Byron Bay and founded by Erika Toscano, ZIAH is a swim and ready to wear brand that creates consciously with regenerative fibres. Sensual, considered and confident.
SS26 available to shop now.
Introducing: PLAYDATE — Edition Two
An ongoing series where creatives enter the e404 space to experiment and play, guided only by the space & our pieces.
Our second edition welcomes stylist Joel Condello @joelcondelllo (Capricorn Sun, Aries Moon, Taurus Rising). 🪽
As we begin to play…we ask 3 questions:
1. Favourite brand at e404 currently?
Currently I’m obsessed with the new @sschafer_ glasses and excited to see what is new for them
2. Describe your styling in 3 words?
At the moment I’d say playful, refined and intentional
3. It’s getting colder, what styling piece are you reaching for to keep you warm?
Any of my tracksuit sets paired with my leather boots (still need my @spitsubishi2.0 tracksuit)
✰ Welcoming LA based label GEEL ✰
Soft feels, small batch, season-less. For intentional, everyday wear.
Sourita, Chanele & Alexia wear selected Geel pieces, styled with e404 favourites and their own pre-loved finds. In-store & online now 🎀
