Every journey starts somewhere. Route to Riches starts here.
A uniform for movement, ambition, and everything you’re becoming.
Available now exclusively at Shoe Palace using link in bio.
Built from New Balance running heritage, the ABZORB 2000 “Grey Days” updates a retro-inspired silhouette with layered cushioning and a future-facing design.
Available now online and in-stores.
Worn like an everyday staple. Built with movement in mind.
The Nike Pegasus 42 delivers lightweight breathability, soft cushioning, and an effortless silhouette designed for everyday wear.
Available now online and in-store.
The Kid never goes out of style.
Ken Griffey Jr. “Freshwater” still hitting like it’s the ‘90s 💧⚾
The Nike Air Griffey Max 1 'Fresh Water' is available now using link in bio.
This is the first drop from Route to Riches.
More than apparel, this is ambition in motion.
For the hustlers, the builders, the ones who never stand still.
Dropping 5.15 exclusively at Shoe Palace.
Somewhere off the trail.
The Nike Air Zoom Pegasus 42 revamps a familiar icon through updated comfort, refined structure, and an effortless feel built for everyday movement.
Online now.
3rd installment, bigger impact. 🎧
Play That DJ Academy x Shoe Palace is more than a class—it’s where passion turns into purpose. From first-time learners to live performers, we’re building confidence, creativity, and real pathways into music + culture.
This is how we give back. This is how we build the future.
Next up—stay ready. 👀
Route to Riches isn’t just a brand, it’s a mindset.
Born from street culture and built for those who move with purpose and dream without limits.
First drop lands 5.15 exclusively at Shoe Palace.
