SW.32 / Jason Bailey Studio (
@jasonbaileystudio )
Over the past several months, we’ve had the pleasure of collaborating with London-based Jason Bailey Studio on a full rebrand across web, print, and social. Jason and his team are a specialist photography house in the food, drinks & lifestyle sectors, blending beautiful photography and motion with their unique in-house mixology and set building.
Their clients include Bacardi, Patron, Grey Goose, Johnnie Walker, and other industry heavyweights — so great care was taken to find an aesthetic balance that remained bold and playful, without overshadowing the work.
The goal was for words, elements, and even individual letters to be easily moved horizontally or vertically along our grid framework as and when the context asked for it, allowing us to create a series of files for posters, social posts, proposals, and more, that could respond to whatever the central image was without losing any of its structural integrity.
Also amongst the deliverables was the website, where we designed & built a bespoke piece to celebrate the breadth of the studio’s work. A custom management layer handled the content side, with the front-end packing an array of fun visual touches, interactions and surprises.
We truly loved working on this project, and were humbled by the warmth, humour, creativity and trust shown by Jason, Annabel, and Oli as we collaborated and realised a shared vision.
See the site live at jasonbaileystudio.com
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#design #graphicdesign #photography #identity #visualidentity #print #portfolio #webdesign #digitaldesign #type #typography #grids #layout #brandidentity #branding #logo #mixology #icongraphica
