SHiFT Midtown

Make it pop. Make it resonate. Make it linger in their minds. Anything less is just a party.

@propadelleague made history with the first #AuctionDraft in the history of padel as professional sport. And we were there to create the Real-time digital content Ai + creative direction is standar in Malaidea Studios, here is the recap we cooked 🚀 The venue @shiftmidtown : just sick 🤯 An event like this would’nt be the same without the magical production of @jeanmanolo #Mobrox Team behind the content: @directedxnoah @jocksanrubio @_aidanmorgan_ @matiasbacaicoa @whittinghamsports @alauraenright3 @ioshmartin till’ next time LETSGOOOO 🔥

Not every dinner needs a stage. Some just need the right four walls. Throwback to the immersive dinner experience for @primevideo , hosted at @shiftmidtown and catered by @gpfood , a room shaped course by course, where every detail was designed to be felt rather than announced. #immersivedining #immersiveevent #projectionmapping

A beautiful time hosting an intimate @byoma experience, unveiling their newest launch while being fully immersed in their radiant world put together by the talented team of @1milk2sugarspr

We just teamed up with Shift Midtown on a collab that feels like a natural fit. SHIFT is an immersive, flexible space in the middle of Midtown — built for experiences, not just rentals. It gives us the room and the tech to do what we do best: graffiti as something you step into, not just look at. This also marks something important for us. We now have a real base in New York. A city where graffiti isn’t decoration — it’s part of the fabric. The culture was shaped here, block by block, train by train, and that history still matters. With SHIFT, we can build fully immersive graffiti activations for launches, pop-ups, corporate events, and team-building — in a city where graffiti actually belongs. This isn’t a one-off. It’s the start of a New York chapter for Graffiti+.

Panels, workshops, off-sites…. If it’s a corporate event, we bring it to life. . . . . . #corporateeventsvenue #eventspacenyc #paneldiscussion

Letting the drone do the talking today 🎉 SHiFT Midtown 2.0

Exploring new worlds with Icarus Robotics Launch at @shiftmidtown 🛰️🚀 #IcarusRobotics #SHIFTMidtown #SpaceTech

An Ethereal NYFW ✨

Still buzzing from @festivaldecannes ✨ So many ideas, late nights, and inspiring convos. Grateful to everyone we crossed paths with! Shout out to entire team @fillosdovento_arapa 🎬 Director / Producer: @obrais_ny Creative Director / Producer: @mariafernanda_omorla Producer: @albertojoserey Associate Producers: @linaresnacho @kimxrossing Associate Producer / Projection Mapping Lead: @brun0saavedra Technical Lead – Projection: Anton Reixa Technical Director: Sergi Martí Jala Spatial Design & Furnishing: @mariafernanda_omorla , Maria Lozano @the.dream.lab Composer / Sound Designer: @alex.aller Spatial Sound Designer: @a.e.f.e Editing: edugrevalderia, @juanthomas24 , @sebbynaz Director of Photography: Brais Revaldería Cinematography: @demonsnap , @villanueva_kno Camera Operator / Slow Motion: @antoniourquijo Color Correction: @_jonesbrandon Production Assistants: @marga_pazos_barcala , Andrea Fernández, Ele Molejón, @maya.edmond , Julia Castro, Ridge Murphee Drone Operator: @dreamydrone.es Brand Identity: @sandragarciapagola Website Design: @ohosnyc , Bach Lee CAD Drafting: Juan Sebastián Rodríguez Special Thanks: @rapadasbestas & the town of Sabucedo, Spanish Consulate NY @spaincultureny – Cora Cabada, Nalgures Produced by: @cinexinstudios (USA), Evernia Media S.L. (Spain), @100suttonstudios (USA), @somoswecom (Spain) In Collaboration With: @shiftmidtown (USA) With the Support Of: Deputación de Pontevedra (@deputacionpontevedra ), Xunta de Galicia, Concello da Estrada (@c_aestrada )

The newest Shokz OpenDots One launch event really blew it out of this world! 🌌 From sound to style, they took it light-years ahead. #LaunchEvent #NextGenSound #immersiveexperience #immersiveexperiencenyc #immersiveevents #eventspacenyc

“Fillos do Vento: A Rapa” has been officially selected for the 78th Festival de Cannes as part of the Immersive Competition 🎉 After seven years documenting the ancient Rapa das Bestas ritual in Galicia’s mountains, this project is now presented as an immersive experience in which audiences don’t just watch, but feel. Through 360° projection, ambisonic sound, and tactile design, this multisensory work blurs the line between observer and participant, immersing viewers in a tradition where humanity and nature meet. This project was born in New York from the collaboration of the spanish film director and producer @obrais_ny and the associate producer / projection mapping lead @brun0saavedra @shiftmidtown 🎥 The installation will be open from 13 – 24 May 📍 Room 7, Carlton Cannes Hotel 🌄 270° projections • 8K visuals • ambisonic sound ​​Tickets are live in the Cannes Immersive Competition lineup. y próximamente, en Nueva York! Stay tuned!! 💛 If you’re heading to Cannes (or already hold a badge), lock in your time-slot here ⤵️ 👉 Book your passage into Galicia’s living legend /films/68079de56f96eed9b21e1166 Step into the curro, feel the pounding hooves, hear the breath of the horses, and step into the misty Galician landscape. #FillosDoVento #ARapaImmersive #Cannes2025 #Galicia #ImmersiveDoc