SHIFT Active Media

It’s been a massive first year working with the team @castellicycling 💥 While they’ve been pushing the boundaries of performance kit, we’ve been elevating their press office - ensuring the media has every detail, every story, and ( perhaps most importantly) their samples! 📦 Here are a few highlights so far: • Unlimited Speedsuit: Tested to the limit by Rob Britton at Unbound Gravel💨 • Corretto: Because sometimes, Espresso isn’t enough! Inspired by the Veneto ritual of “correcting” a shot with grappa, this collection brings that same spirited edge to the jersey ☕️ • Women’s Summer Travel: For those who love the ride but don’t necessarily want to look like they’re in the pro peloton. Reviews are dropping in endemic and women’s lifestyle media any moment now! • Espresso 2: Castelli’s bread and butter, but redefining the standard for jerseys and bibs.All of this has been building toward a massive milestone: Castelli’s 150th Anniversary. Celebrations kicked off at the Giro d’Italia with a limited-edition jersey for @soudalquickstepteam ... and then Paul Magnier went and won Stage 1 in it, then Stage 3! 🥂Talk about perfect timing. ⏱️ Huge thanks to the Castelli team and the global media for helping us spread both the product and brand stories over the last year 🇮🇹

It’s been a massive first year working with the team @castellicycling 💥 While they’ve been pushing the boundaries of performance kit, we’ve been elevating their press office - ensuring the media has every detail, every story, and ( perhaps most importantly) their samples! 📦 Here are a few highlights so far: • Unlimited Speedsuit: Tested to the limit by Rob Britton at Unbound Gravel💨 • Corretto: Because sometimes, Espresso isn’t enough! Inspired by the Veneto ritual of “correcting” a shot with grappa, this collection brings that same spirited edge to the jersey ☕️ • Women’s Summer Travel: For those who love the ride but don’t necessarily want to look like they’re in the pro peloton. Reviews are dropping in endemic and women’s lifestyle media any moment now! • Espresso 2: Castelli’s bread and butter, but redefining the standard for jerseys and bibs.All of this has been building toward a massive milestone: Castelli’s 150th Anniversary. Celebrations kicked off at the Giro d’Italia with a limited-edition jersey for @soudalquickstepteam ... and then Paul Magnier went and won Stage 1 in it, then Stage 3! 🥂Talk about perfect timing. ⏱️ Huge thanks to the Castelli team and the global media for helping us spread both the product and brand stories over the last year 🇮🇹

It’s been a massive first year working with the team @castellicycling 💥 While they’ve been pushing the boundaries of performance kit, we’ve been elevating their press office - ensuring the media has every detail, every story, and ( perhaps most importantly) their samples! 📦 Here are a few highlights so far: • Unlimited Speedsuit: Tested to the limit by Rob Britton at Unbound Gravel💨 • Corretto: Because sometimes, Espresso isn’t enough! Inspired by the Veneto ritual of “correcting” a shot with grappa, this collection brings that same spirited edge to the jersey ☕️ • Women’s Summer Travel: For those who love the ride but don’t necessarily want to look like they’re in the pro peloton. Reviews are dropping in endemic and women’s lifestyle media any moment now! • Espresso 2: Castelli’s bread and butter, but redefining the standard for jerseys and bibs.All of this has been building toward a massive milestone: Castelli’s 150th Anniversary. Celebrations kicked off at the Giro d’Italia with a limited-edition jersey for @soudalquickstepteam ... and then Paul Magnier went and won Stage 1 in it, then Stage 3! 🥂Talk about perfect timing. ⏱️ Huge thanks to the Castelli team and the global media for helping us spread both the product and brand stories over the last year 🇮🇹

We are proud to have partnered with Aventon to support their launch into the European market. Initially engaged to develop their go-to-market strategy - our research and strategy team developed a rigorous and comprehensive plan to help capture European market share. At the centre of their launch was an advertising campaign that aimed to dramatise that the capable Aventon bikes were ready for every occasion. In step with the innovative nature of the bikes themselves - we used an innovative approach to create the campaign. Filmed in a virtual studio, with multiple AI generated backgrounds, we were able to show how Aventon redefines adventure - from the real to the surreal. ⚡️ Dip behind the scenes to see how this was done, in this short video. 👀 Full edit on YouTube. 🔗 in bio. Aventon - Redefining Adventure.

We are proud to have partnered with Aventon to support their launch into the European market. Initially engaged to develop their go-to-market strategy - our research and strategy team developed a rigorous and comprehensive plan to help capture European market share. At the centre of their launch was an advertising campaign that aimed to dramatise that the capable Aventon bikes were ready for every occasion. In step with the innovative nature of the bikes themselves - we used an innovative approach to create the campaign. Filmed in a virtual studio, with multiple AI generated backgrounds, we were able to show how Aventon redefines adventure - from the real to the surreal. ⚡️ Dip behind the scenes to see how this was done, in this short video. 👀 Full edit on YouTube. 🔗 in bio. Aventon - Redefining Adventure.

We are proud to have partnered with Aventon to support their launch into the European market. Initially engaged to develop their go-to-market strategy - our research and strategy team developed a rigorous and comprehensive plan to help capture European market share. At the centre of their launch was an advertising campaign that aimed to dramatise that the capable Aventon bikes were ready for every occasion. In step with the innovative nature of the bikes themselves - we used an innovative approach to create the campaign. Filmed in a virtual studio, with multiple AI generated backgrounds, we were able to show how Aventon redefines adventure - from the real to the surreal. ⚡️ Dip behind the scenes to see how this was done, in this short video. 👀 Full edit on YouTube. 🔗 in bio. Aventon - Redefining Adventure.

Our relationship with Liv Cycling began a year ago, rooted in brand research that revealed a critical truth: while the industry pivots toward a ‘unisex’ consensus, women riders remain underserved, facing unique barriers to entry and a lack of gear truly engineered for their physiology. Gear they desperately want 👌 This insight guided the evolution of their brand guidelines, reinforcing Liv’s position not just as a bike brand, but as a courageous force 100% committed to women. A year later, we are proud to have been appointed as their paid media agency, tasked with making this powerful movement ‘louder’ in a crowded market 💥 To kick off the media partnership, we supported the launch of the new EnviLiv women’s aero road bike range. Engineered for real-world speed, the EnviLiv pushes beyond incremental gains. The entire system has been optimised as a unified aero package, frame, cockpit, wheels, and rider working together as one 👌 Together, we’re committed to the ultimate goal: Getting more women on bikes 💜

Our relationship with Liv Cycling began a year ago, rooted in brand research that revealed a critical truth: while the industry pivots toward a ‘unisex’ consensus, women riders remain underserved, facing unique barriers to entry and a lack of gear truly engineered for their physiology. Gear they desperately want 👌 This insight guided the evolution of their brand guidelines, reinforcing Liv’s position not just as a bike brand, but as a courageous force 100% committed to women. A year later, we are proud to have been appointed as their paid media agency, tasked with making this powerful movement ‘louder’ in a crowded market 💥 To kick off the media partnership, we supported the launch of the new EnviLiv women’s aero road bike range. Engineered for real-world speed, the EnviLiv pushes beyond incremental gains. The entire system has been optimised as a unified aero package, frame, cockpit, wheels, and rider working together as one 👌 Together, we’re committed to the ultimate goal: Getting more women on bikes 💜

Our relationship with Liv Cycling began a year ago, rooted in brand research that revealed a critical truth: while the industry pivots toward a ‘unisex’ consensus, women riders remain underserved, facing unique barriers to entry and a lack of gear truly engineered for their physiology. Gear they desperately want 👌 This insight guided the evolution of their brand guidelines, reinforcing Liv’s position not just as a bike brand, but as a courageous force 100% committed to women. A year later, we are proud to have been appointed as their paid media agency, tasked with making this powerful movement ‘louder’ in a crowded market 💥 To kick off the media partnership, we supported the launch of the new EnviLiv women’s aero road bike range. Engineered for real-world speed, the EnviLiv pushes beyond incremental gains. The entire system has been optimised as a unified aero package, frame, cockpit, wheels, and rider working together as one 👌 Together, we’re committed to the ultimate goal: Getting more women on bikes 💜

We have some very exciting news to share, and just in time for International Women’s Day this weekend 💜 Uplift has officially launched ‘Meet the Mentor’ - a brand new podcast series designed to bring executive mentorship to our entire global community. Sponsored by Shimano, this podcast features conversations with the women leading the way in the cycling industry. While Uplifts core programme focuses on one-on-one mentorship, this series allows the mentors to share that same expert advice with a wider audience through lived experience, and stories of honesty, passion, and purpose. The first episode of ‘Meet the Mentor’, featuring Alexa Cunningham, Marketing Manager at Shimano, is available now on Spotify, Apple Podcasts, Amazon Music and YouTube. Follow the link in our bio to listen to the first episode! 🔗

We have some very exciting news to share, and just in time for International Women’s Day this weekend 💜 Uplift has officially launched ‘Meet the Mentor’ - a brand new podcast series designed to bring executive mentorship to our entire global community. Sponsored by Shimano, this podcast features conversations with the women leading the way in the cycling industry. While Uplifts core programme focuses on one-on-one mentorship, this series allows the mentors to share that same expert advice with a wider audience through lived experience, and stories of honesty, passion, and purpose. The first episode of ‘Meet the Mentor’, featuring Alexa Cunningham, Marketing Manager at Shimano, is available now on Spotify, Apple Podcasts, Amazon Music and YouTube. Follow the link in our bio to listen to the first episode! 🔗

We have some very exciting news to share, and just in time for International Women’s Day this weekend 💜 Uplift has officially launched ‘Meet the Mentor’ - a brand new podcast series designed to bring executive mentorship to our entire global community. Sponsored by Shimano, this podcast features conversations with the women leading the way in the cycling industry. While Uplifts core programme focuses on one-on-one mentorship, this series allows the mentors to share that same expert advice with a wider audience through lived experience, and stories of honesty, passion, and purpose. The first episode of ‘Meet the Mentor’, featuring Alexa Cunningham, Marketing Manager at Shimano, is available now on Spotify, Apple Podcasts, Amazon Music and YouTube. Follow the link in our bio to listen to the first episode! 🔗