Sherlock Communications

[ENG] Sherlock Communications does not request reviews in exchange for payment, nor does it communicate via WhatsApp, Telegram or Instagram groups regarding job opportunities. Please always check our official channels and, if you have any questions, contact us by email at [email protected]. Please report and block any contacts who send you this type of message. Thank you, The Sherlock Communications Team [SPA] Sherlock Communications no solicita reseñas a cambio de pagos, ni se comunica a través de grupos de WhatsApp, Telegram o Instagram para ofrecer oportunidades de trabajo. Consulta siempre nuestros canales oficiales. En caso de dudas, puedes contactarnos por correo electrónico: [email protected]. Por favor, denuncia y bloquea los contactos que te envíen este tipo de mensajes. Gracias, El equipo de Sherlock Communications [PT] A Sherlock Communications não solicita reviews mediante a pagamentos, nem se comunica através de grupos de WhatsApp, Telegram ou Instagram para oportunidades de trabalho. Sempre confira nossos canais oficiais e, em qualquer dúvida, entre em contato conosco através do e-mail [email protected]. Por favor, denuncie e bloqueie os contatos que enviarem esse tipo de mensagem. Obrigada, Equipe Sherlock Communications

Sherlock Communications was founded to empower international organisations to thrive in Latin America by delivering creative, data-driven and culturally relevant communication strategies that connect brands with people in meaningful ways. The agency has expanded rapidly over the years, following a strategic model that focuses on constant investment in innovation, research, social impact and our people. These pillars enable us to deliver exceptional business results for our clients and strengthen the communications ecosystem across the region. Our dedication has culminated in a significant milestone: for the seventh time, we have been named Best Agency in Latin America at the PRWeek Global Awards 2026, consolidating our leadership position with one of the industry’s most respected awards. We are also proud to have received a ‘Highly Commended’ award in the Citizenship category for our campaign for the Zayed Sustainability Prize, which focused on supporting an often-excluded community and broke down barriers to participation across Latin America, achieving results which far exceeded expectations. Our thanks go to our entire team for their commitment to delivering campaigns that reflect our values; to our clients for placing their trust in our work; and to the PRWeek Global Awards for this opportunity and recognition. Congratulations to us all! #SherlockComms #PRWeekAwards2026 #Awards #Communications

As part of our ongoing commitment to bring innovative and relevant strategies to our clients, our Managing Partner, Patrick O'Neill, and our Managing Director, Patricia Zylberman, attended the Brands2Life Global Summit 2026 for an in-depth look at the future of communication. The Summit represented two days of valuable discussions with our international partners, ranging from the practical use of AI in day-to-day agency work to the latest trends in storytelling and video for this year. Being part of the Brands2Life network and conferences such as this allows us to share experiences with brilliant professionals, and understand how to adapt global best practices to tackle local challenges and raise the standard of our work. Many thanks to all our partners for the warm welcome, and for the opportunity to exchange ideas. It is wonderful to see how this collaboration strengthens our work and opens up new possibilities! #SherlockComms #Brands2Life #Communications #Event

To launch the Ethereum Foundation's first flagship event in Latin America and ensure the message resonated beyond the crypto bubble, we reframed Devconnect as a World’s Fair for a new internet era. By embedding the event into the cultural fabric of Buenos Aires - connecting Ethereum to local identity, talent, and even football - we developed an innovative narrative. The results of this strategy, which combined months of media education with a bold city-wide takeover, achieved record-breaking attendance. 🏆 We are incredibly proud to see this campaign recognised as a finalist for the PRWeek Global Awards 2026. This nomination reinforces our commitment to creating strategies that connect beyond the niche across the region. #SherlockComms #PRWeekAwards #Devconnect #Communications #Web3 #Latam #Ethereum

Does Net Zero really mean zero? 🤔 The term is everywhere in sustainability conversations, but it's often misunderstood. Do you actually know what Net Zero means? If not, come with us and find out. #NetZero #ClimateAction #CarbonReduction #SherlockCommunications

What does it take to make a global opportunity truly accessible? Across Latin America, barriers such as limited internet access and a lack of information often prevent people from even considering applying. That’s why the Zayed Foundation partnered with Sherlock Communications. Together, we turned outreach into a collective effort. Working across 16 countries with 100+ partners, from ministries and universities to community leaders, we replaced generic calls to action with a human-centred approach, hyperlocal storytelling, workshops and personalised content shared through channels like WhatsApp. The results were significant, with over 1,200 applications, 1B+ reach and a 1,558% ROI. But the real impact goes beyond numbers. For many, this was a first-time opportunity. 🏆 We are extremely proud that this campaign is now a finalist in the PRWeek Global Awards 2026 in the Citizenship category. Congratulations to all involved! #SherlockComms #PublicRelations #PurposeDrivenPR #Citizenship #Inclusion #LatAm #PRWeekAwards

A rumour doesn't become a crisis just because people talk; it happens when uncertainty is allowed to define the narrative. In Latin America, where conversations move quickly across WhatsApp, social media and local press, brands that wait too long to respond often find that the story has already been written for them. Knowing when to act, what to say, and how to adapt your message to the market is what separates a brand that protects its reputation from those that lose it. Read our latest article and learn how to get ahead of rumours before they turn into headlines. 🔗 Link in bio. #SherlockCommunications #CrisisCommunications #PR #LatamStrategy

How to act when the launch of an important project coincides with a critical moment? Only two days before the launch of C40 Cities’ Laneshift initiative in Rio de Janeiro, a security crisis closed several roads and brought public transportation to a standstill. The original plan was to celebrate the new public charging network, but the situation called for sensitivity. Instead of backing down, Sherlock Communications quickly reframed the narrative, prioritising respect for residents and public safety. The event was rescheduled for another date. The result exceeded expectations. The campaign generated over 50 featured news stories, brought together major partners such as Volkswagen and Heineken and sparked interest in the C40 project from São Paulo and Belo Horizonte. More than just talking about electrification and the energy transition, we demonstrated that thoughtful and empathetic communication can transform a difficult moment into confidence in the future of electric transportation in Brazil. 🏆 We are thrilled to announce that this campaign is a finalist in the PR Week Awards in the Issues and Crisis category. #SherlockComms #PublicRelations #CrisisManagement #EnergyTransition #Eletrification #C40 #PRWeekAwards

We are incredibly proud to announce that Fabiana Rosa, our CSR & PR Manager, has been recognized as a Rising Star by the Top Women in PR & Communications Awards 2026. This award says a lot about Fabiana's journey here at Sherlock Communications. Alongside a dedicated team, she helped transform our CSR department into a strategic force that generates real impact across Latin America, proving that social responsibility and business results can go hand in hand. Some of the milestones she and her team have achieved include: 🔎 The creation of Lupa do Bem and Lupa Learning, which now connect over 500 NGOs with companies and offer dozens of free training courses for the nonprofit sector. 💰 $94,000 in corporate donations facilitated by our CSR division, impacting the lives of more than 52,000 people. 🤝 Focusing on creating transparent and lasting connections, from technology education to cultural inclusion initiatives. Congratulations, Fabi! This recognition is a reflection of your leadership and the tireless work of everyone who strives to expand our CSR reach, day by day. #SherlockComms #TopWomenInPR #CSR #SocialImpact #RisingStar #Latam

In a market saturated with mass communication, standing out often requires a creative approach. With this in mind, Sherlock Communications advised Betfair to go beyond brand promotion and earn greater relevance through genuine cultural participation. Our team designed a 360° communications strategy focused on authenticity and purpose. Each month, we told the stories of the unsung heroes behind Vasco da Gama and Cruzeiro. By highlighting the rituals, memories and traditions that define these football clubs, we shifted the focus to what truly matters: the fans. These narratives became the base of our campaign and were amplified across online publications and social media. Beyond mere numbers, 'Betfera of the Month' has redefined Betfair’s role within Brazilian football, repositioning the brand as a trusted cultural participant. We are incredibly proud to announce that this campaign has been shortlisted for the PRWeek Awards 2026 in the "Best Campaign: Latam" category. Huge congratulations to everyone involved! #SherlockComms #PRWeekAwards2026 #FootballCulture #CommunicationStrategy #MarketingInnovation #BrandRelevance #AuthenticBranding #CulturalEngagement

In Brazil, the AI "fruit novelas" frenzy proved that seeking virality without checking the context can be a fast track to a PR mess. On the other hand, the success of unpretentious human-curated content shows that the audience is looking for something genuine and safe. Not all hype is worth the risk. New technologies can provide fast reach, but staying true to your brand is what really builds it. #SherlockCommunications #AIContent

Sherlock Communications has been recognized in 11 categories at the Davos Communications Awards 2026, reinforcing our leadership across Latin America. Being named both Digital Agency of the Year and PR Agency of the Year reaffirms our vision of integrated communications, where creativity and results work together to drive real impact for our clients. What we are most proud of is the diversity of these awards. Working with campaigns from Web3 & crypto to energy transition and third sector empowerment, each project reflects our team’s ability to delve deeply into any sector to deliver high-level results for our clients. This year, we also celebrate the incredible work of two key individuals who contribute greatly to Sherlock Communications. Our Managing Director, Maria Amelia Costa, was named a Bronze Winner for Best Leader in Public Relations and Communications, and our PR & CSR Manager, Fabiana Rosa, was the Gold Winner for PR Rising Star. These results reflect our team’s hard work and the trust partners place in Sherlock Communications to face the challenges of entering new markets through strategic communications. #SherlockComms #DavosAwards #PR #Communications #Latam #DigitalMarketing #BestAgency