"Join a society or be happy?" - story for
@pap_magazine
Art direction & Photography - Regina Safina
@blumental22
Stylist & Set Design - Maria Molchanovskaia
@maryavolkova1
Make up & Hair styling - Olga Eliseeva
@obraz_oblaka
Model - Muhammad Khankishiev
@xankiii
Videographer - Dmitriy Zolotarev
@mityamltenka
Producer - Nikita Shevchenko
@sheffnika21
Production assistant - Ali Khankishiev
@khan.ev_ali
Production assistant - Nikita Molchanovskii
@nikitarebel
Dog model - Timophei
Fashion -
@marcomenti @hm @uniqlo @ralfringer_official @pierrecardin @jcrew @pullandbear @levis @adidas @rayban @swatch @calzedonia @massimodutti @highlandkilt
eng:
“This story is inspired by a popular meme in Eastern Europe «Being Happy vs. Fitting Into Society?»
The main character of our story is an ordinary clerk. Every day of his life feels like Groundhog Day to him; he tries to please everyone and to be the right person in the eyes of his family and society, forgetting who he truly is. To society, he is just one of many, but in his fantasies, he sees himself entirely different: bold, extravagant, and unbound by societal norms. Yet even there, he is haunted by the image imposed by society.
For this project, we transformed numerous items from various second hand shops in Tbilisi, creating costumes and a doll named «Valera», who represents the shadow of the main character.”
#fashionstory