Share Your Genius

The best internal influencer is not always the loudest person in the room. It is the person closest to the insight. The customer success lead who hears buyer pain daily. The product manager who sees where the category is moving. The founder with a sharp point of view. The team member three levels deep who says what others are only thinking. Internal influence does not come from a title. It comes from lived experience, clear thinking, and the courage to share ideas before they are perfectly polished. Your next strongest voice might already be inside the company. Read The Full Report. #ShareYourGenius

Most people think the sale happens on the call. It doesn’t. By the time someone books a call with you, they’ve already decided how they feel about you. They’ve seen your content. They’ve heard how you think. They’ve judged if you actually know your stuff. That’s where the real decision happens. The call just confirms it. If you’re trying to “convince” on the call, you’re already behind. Build authority before you ever speak. Start your content engine. #ShareYourGenius

Creativity does not only come from work. Sometimes it comes from stepping away, singing with others, and belting Alanis Morissette in the car with no one around. What’s one thing outside of work that sparks your creativity? #ShareYourGenius

How to Start an Internal Influencer Program: Most employee content programs fail because companies try to activate everyone at once. The smartest brands start smaller. They build a creator ecosystem with: → Clear positioning → Defined expertise → Consistent content systems And they understand one important thing: One conversation is never just one piece of content. A single podcast or discussion can become: → Reels → LinkedIn posts → Carousels → Sales assets → Newsletter content That is how authority compounds. Read our new report: The Internal Influencer Advantage #ShareYourGenius #ThoughtLeadership

A lot of brands keep hiring creators but nothing really changes. Because content doesn’t work, when it’s coming from the outside only. Your best content is already inside your team. The people who know the product. The people who talk to customers. The people who actually understand the work. That’s what people want to hear. Not just polished posts but real perspectives. The shift is simple: Stop outsourcing everything. Start building creators internally. That’s how content starts to feel real and actually drives growth. Build your content system. #shareyourgenius

Most founders don’t have a content problem. They have a consistency problem. One week they’re posting a lot. Next week… nothing. Then they try something completely different. No structure. No direction. That’s why it feels like it’s not working. Content only works when there’s a system behind it. ✔️ You know what you stand for. ✔️ You turn that into content. ✔️ You reuse it properly. ✔️ You keep showing up. Nothing fancy. That’s how authority builds. Build the engine, not just posts. Turn content into growth. #shareyourgenius

If you could have a conversation with someone who is it? @heathermuhlemanjenkins

Low download podcasts make companies millions but highly downloaded ones get shut down. I’ve seen it. Low downloads don’t mean your podcast is failing, it usually means you’re measuring without context. Most people launch with no plan. No clear idea who it’s for. No thought about how the content will actually be used. Then they check downloads and panic. But downloads without strategy? They’re just numbers. When there’s a system behind it: → Clear premise → Defined audience → Plan for using the content Then low downloads aren’t failure. They’re feedback. Something to adjust. Not something to quit. The real problem isn’t low numbers. It’s creating without knowing why. Strategy first. Metrics second. Build your content system.

How Does AI Know Who You Are? By @amandanat #ShareYourGenius

Podcasts don’t fail at ABM. Bad strategy does. Here’s the mistake most brands make: They try to make ONE podcast do TWO very different jobs. → Build relationships with prospects → Act as a scalable content engine And then wonder why it doesn’t work. Because these are not the same thing. A conversation with a potential buyer means different intent, different tone & different outcome. Content for your audience means different structure, different clarity and different purpose. Yet most teams: Invite a prospect → record a great chat → tick the ABM box → Then try to turn that into content. And it falls flat. Not because podcasts don’t work. Because there was no intention behind it. What actually works: • Define the goal BEFORE you hit record • Separate relationship-building episodes from content-engine episodes • Or design a format that intentionally does both (this is harder, but powerful) A podcast isn’t content. It’s infrastructure. And infrastructure only works when it’s built with purpose. It’s never just a podcast. Let's build your content system.

People don’t really connect with logos. They connect with people. Think about it… When you follow a brand, it’s usually because of someone behind it. The way they think, talk, share. Not the logo. Not the colours. That’s what’s changed. People want to see who’s behind the business. What they believe. How they think. Not polished. Just real. That’s where trust actually comes from. Build your content system. #shareyourgenius

Your stakeholders don’t care about your downloads. They care about outcomes. Here’s where most brands get it wrong: They confuse performance metrics with success metrics. Performance metrics means • Downloads • Consumption rate • Return listens These tell you one thing: Your content is resonating. That’s great. Celebrate it. But don’t walk into a boardroom with that. Because leadership isn’t asking: “How many people listened?” They’re asking: “Did this move the business?” That’s where success metrics come in. Success metrics = What your podcast actually drives: • Pipeline influence • Sales conversations • Inbound opportunities • Hiring visibility And here’s the real issue: Most teams define this too late. They launch the podcast, start publishing. & try to justify it after. That’s backwards. Define success BEFORE you record. So you’re not stuck explaining downloads To people who care about revenue. Performance metrics = signal Success metrics = outcome Know the difference. Align early. It’s never just a podcast. Turn content into growth.