The October edition of LinkUp Magazine is here, bringing fresh and exciting stories your way!
In this edition of Linkup Magazine, we dive into an inspiring conversation with filmmaker Sewmehon Yismaw as he reflects on his journey and the future of Ethiopian cinema.
You’ll also go on a flavourful ride with the royal burgers at Queen Burger, get a glimpse of South Africa Heritage Month at Kuriftu African Village, and explore the rich history of birilles at the Yimtubezina Museum.
And the best part? You get full access to read this month’s issue on the LinkUp Premium app. Just follow the link above and enjoy
#linkupaddis #linkupmagazine #Premiumapp
Today’s SmartPhilm Festival at CRAFT Addis 2026 is a full journey into storytelling, creativity, and filmmaking 🎬
From festival winners screenings to powerful Q&As with industry voices like Maranata Tegegne, Frehiwot Berhane, Hugues Fontaine, Tedos Teferra, and Jeff Hoffman the day is packed with insight, inspiration, and real conversations.
Don’t miss the special screening of The River, interactive sessions on filmmaking without limits, and the Masterclass: Zero Budget Filmmaking with Sewmehon Yismaw (#somick).
This is where filmmakers, storytellers, producers, and aspiring talents come to connect, learn, and create.
Be part of the experience. The Conversation. The Class.
#SmartPhilm #CRAFTAddis2026 #SmartFilmFestival #CreativeAfrica Zelemancommunications
"The common barriers to entry in filmmaking are a lack of gear and a lack of strategy."
One of the insightful sessions of the masterclasses focuses on "Zero Budget Filmmaking," Saturday, May 2 | 2:00 PM – 4:00 PM, and we are thrilled to feature Sewmehon Yismaw (Somick), an Ethiopian filmmaking professional and visionary who has mastered the art of high-impact storytelling using accessible tools and creative grit.
This session is a deep dive into practical approaches, proving that with the right mindset, your phone and your surroundings are all the studio you need to reach a global audience.
The Masterclass
~> By Sewmehon Yismaw (Somick): Founder and CEO, Sewmehon Films and Disruptor Creative Hub
📍 Masterclass Room | At Adwa Victory Memorial Museum
Join us at CRAFT Addis 2026* Pan-African Festival! from May 1st to May 2, 2026.
🎟️ Tickets are selling fast. Secure your pass now: /getticket
#CRAFTAddis2026 #ZeroBudgetFilmmaking #Somick #AfricanStorytelling #ZelemanCommunications
@sewmehon_somick at SmartPhilm.
Zero-budget filmmaking ,real tools, real strategies, no excuses.
May 2 Adwa Museum.
MASTERCLASS
Registration link in our bio
#SmartPhilm #CRAFTAddis #indiefilm
#smartphilmfest
Sewmehon Yismaw is joining the CRAFT Addis 2026 speaker lineup!
We are so excited to welcome this all-rounded creative powerhouse. As a renowned filmmaker, director, cinematographer, and producer, @sewmehon_somick has redefined visual storytelling in Ethiopia. As the founder and CEO of @sewmehon_films and @disruptor_creative_hub , he is constantly pushing the boundaries of how stories are told and brought to life.
Don’t miss his session at CRAFT Addis 2026.
🎟 Get tickets now: /getticket
#CRAFTAddis2026 #SewmehonYeismaw #EthiopianCinema #Filmmaking #AddisAbaba CreativeEconomy VisualStorytelling
