Building the visual identity of a brand is not something immediate.
And honestly, I don’t think it should be.
For a long time I’ve been exploring references, materials, silhouettes and emotions, trying to understand what truly belongs to SEVERE and what doesn’t.
Some ideas evolve.
Others disappear.
And some come back again from a completely different place.
This process is not only about designing a shoe or a collection.
It’s about building a universe with a real identity, something coherent and honest with the direction I want to take the brand.
Little by little, everything will start making more sense.
What “Second Universe” really means.
Why the shapes are changing.
Why the energy of SEVERE is evolving into something cleaner, sharper and more refined, without losing its strength.
Behind every piece there are hours of testing, doubts, corrections and research.
And honestly, I think that part of the process also deserves to be shown.
Research in progress.
#SEVERE #Seconduniverse #fashiondesign #conceptdesign #footweardesing
Our boots are now available.
Comfortable and designed to move with you.
A piece that enriches your wardrobe and redefines structure.
DM us for more information.
HALTER DRESS Nº1: Designed following an anatomical structure with straight cuts.
The technical elastic fabric adapts to the body while maintaining comfort and mobility.
Transparent and breathable.
Photo: @okta_puss
Model: @vikimaintrovaa
Makeup: @adaratresna@raraendoh
Art directions: @okta_puss@severe_studio
Studio: @ikstudio.bali
#severe #newdesign #alternativefashion #fashionstyle
Latex top and skirt: Brutal Latex Series
Platform boots: SEVERE footwear line
Artist & model @viviendeniz
Makeup @altariaaax
Photography @sah_photos06
Art direction & editing @severe_studio
#brutalist_architecture #fashion #fashionphotography #stylist
Chapter I: The Emergence
She does not belong to space.
Space is born from her.
Her hands draw lines that did not exist before.
Her body rises as a structure that breathes.
She does not seek shelter: she creates it.
In her presence, light aligns itself.
She is the first form,
the origin of the contour,
the brutalist goddess of the future.
Artist & model @viviendeniz
Makeup @altariaaax
Photography @sah_photos06
Art direction & editing @severe_studio
Music in collaboration with @xrottenfleshx
Created using modular synthesizers and noise textures.
#behindthescenes #fashion #minimalistfashion #brutalist #futuristicarchitecture #latex #latexdress #emergentes #brutalistfashion #brutalist #emergingdesigner #behindthescenes #style
