What does London look like through the eyes of a floral artist? 🌸🌷🌺
Andrea starts her day bright and early at New Covent Garden Flower Market to studying form and composition in Old Masters and decorative objects at The Wallace Collection. Afternoons move into client meetings at Hideaway in Mayfair, where ideas are translated into considered compositions—her process a constant study of form, balance, and colour.
Andrea’s arrangements extend beyond flowers to include fruits, vegetables, and unexpected materials, challenging traditional notions of floristry. Each piece is composed with attention to texture, proportion, and negative space—resulting in work that feels less like decoration, and more like a scene from a Dutch still life painting.
(Image and text by Andrea)
Andrea @andreaalmeydaa
SERV @serv.world
Wallace Collection @wallacemuseum
Hideaway @hideaway_london
Elevate @elevatewellnessuk
Alfie’s Antique Market @alfiesantiques
The Dover @thedoverrestaurant
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#floralarrangement #floralart #floraldesign #floralstylist #london
MEET THE FOUNDER 🌸 With a background in brand building, Andrea founded SERV while working in fashion and PR.
She found herself craving a more tactile, hands-on creative outlet. She began designing florals and tablescapes to elevate brand experiences, work that quickly caught the attention of tastemakers and clients alike.
What started as a creative outlet soon evolved into commissions for weddings, birthdays, and private events, and within a year, SERV became a full-time studio.
Since launching in 2024, Andrea has grown SERV into a sought-after creative partner for both brands and individuals.
“At SERV we specialize in transforming spaces, crafting visual stories through flowers that feel considered, memorable, and emotionally resonant. We continue to shape the studio as a creative extension of the brands and individuals it collaborates with, building a world rooted in thoughtful design and meaningful experiences. We’re looking forward to welcoming you into our community” - Andrea
#founderstory #floraldesigner #creativedirector
Introducing our marble candles. Designed to last beyond the flame.
Not just a candle, but a sculptural marble object that transforms into a timeless vase once burned, created to live on long after its final glow.
To celebrate our launch, enjoy a £20 bespoke floral arrangement to complete its second life.
Dropping online now and at our pop up this weekend.
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#marblecandle #curatedobjects
Welcome flowers by day, cake-cutting stand by night. A seamless way to reuse florals throughout the reception.
📸: @lindseyriaphotography
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#weddingcake #weddingflorist #weddingflowers #weddingdiaries
POP UP ALERT 📣
We’re so excited to be joining the @spicyyysisters pop up next weekend — 14–17 May.
Expect:
✨ brand new product launches
💐 fresh florals
🏺 curated vases
…and lots of pretty things we can’t wait to share with you in person.
Come say hi, shop this season’s blooms, and spend the weekend with us 💌 We can’t wait to meet you all IRL.
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#londonpopup #thingstodoinlondon #flowerarrangements
Race track inspired blooms for the @the400club x @f1@f1paddockclub 🏎️ Miami GP Watch party at @sohohouse
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#f1 #flowerarrangements #sohohouse #eventstyling
Hosting dinner just got easier✨
Our ready-to-use tablescape florals are designed to instantly elevate your event, no arranging, no stress.
This set includes 6 coordinated arrangements in our “Spring Awakening” palette, perfectly styled to create a fresh, cohesive look across your table.
Beautiful hosting, made simple. SERV’d.
Link in bio
#tablescape #hosting #tablescapestyling #londonliving #hostlife
