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SERGH PAVLOV™

@sergh.p

Creating beautiful identities and emotional interfaces Sometimes clothing AD @neu.team 🗒️ Notes on life and culture Works ⬇️
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GT began long before it had a name — as a quiet, lifelong dream living somewhere in the background. It took courage to return to a teenage dream and realize how much energy, freedom, and fire it still holds. The identity grew through months of conversations about motorcycling — its passion, its movement, the late-night ride home that every racer knows. These stories shaped the emotional core of the brand. The visual language emerged from that world: deep, shifting reds; polaroid flashbacks; typography with a subtle Japanese edge. This identity carries the full arc of that story: a dream reclaimed, courage embodied, a movement born from sincerity. GT is more than a motorcycle project — it’s a quiet, lifelong dream finally spoken out loud. Founder & Vision: @nadin_lav Design & Creative Direction: @sergh.p #neuteam #brandidentity #visualidentity #motoadventure #motorcycle #motoservice #racing #motophotography #motorcyclegear
73 2
5 months ago
Throwback to the best thing I’ve created so far Two years later and still one of the best hoodies in the game Period PSM Soundproof Hoodie 2023 Navy / Burgundy Cotton, Nylon, Tarpaulin Additional hood for noise reduction
57 4
5 months ago
ГЖ Randoms vol.2
65 0
4 months ago
Grisha Levchenko’s website just went live. A special one for us, since we represent @grishalevchenko and really wanted to create something that feels very close to Grisha himself — a bit cinematic, a bit eerie, emotional in the right places, and full of small details that somehow feel very Grisha. Really happy this one is finally out in the world. Full case study coming soon. For now — go explore: grishalevchenko.com Design & Art Direction by @sergh.p Original Music by @grishalevchenko #neutanet #grishalevchenko #visualidentity #webdesign #casestudy
47 4
9 days ago
Open Talent Source. We built an identity for a system that stays open — to people, to formats, to how work actually moves now. Every brief plugs into a global network — directors, photographers, HODs, CGI, music studios, and collaborators across every format. Design & Creative Direction: @sergh.p #neuteam #brandidentity #visualidentity #opentalentsource
73 1
18 days ago
Lucian & Ye #creativedirection #kanyewest
27 4
23 days ago
55 0
1 month ago
Will Frank ever drop again?
58 4
1 month ago
Dagwalking & talking
38 5
1 month ago
Some ideas take time to find their shape. An early teaser from our rebrand exploration with @balancethemix — shaping a visual language around equity, access and the future of sound culture. Full case study coming soon. #neuteam #rebranding #creativeequity #balancethemix #visualidentity
21 0
1 month ago
Massage to the world
72 31
1 month ago
Some thoughts on speed, intuition, and why 15 minutes is usually enough
38 3
1 month ago