Last Friday saw the release of Nova Twinsâ new album âParasite and Butterfliesâ!
We partnered with the duo on Serenade smart format stickers for their poster - here is the duo showing how it all works!
@novatwinsmusic@marshallrecords@wearebrm
Huge thanks to Marshall Recorde and Blue Raincoat Music for making it all happen!
SERENADE RELEASES NEW PLATFORM & ANNOUNCES NEW APPOINTMENTS đ
With white-label pages for artist releases, one-tap no-login access, and a client upload portal, itâs now easier than ever to release a Serenade Smart Format as part of your campaign.
Weâre also pleased to announce the appointment of Matthew Drayton as Sales Lead and Jamie Parmenter as Operations and Product Lead, who will both report into GermĂĄn Rodrigo, Head of Product and Growth at Vinyl Group.
Based in the UK, they will be responsible for bringing this new offering to record labels, managers and artists.
đ Check out the Serenade new platform via our link in our bio.
This week, Tom Odell unveiled a video unboxing his new album âA Wonderful Lifeâ releasing on 5th September. Together with his team, he partnered with Serenade on a Mini CD smart format featuring two brand new tracks.
An absolute pleasure working with the UROK & Virgin teams on this project.
@tompeterodell@urokmanagement@virginmusicuk
If youâre curious about how a smart format can support your next campaign, please donât hesitate to reach out.
Feeling very lucky to be part of four incredible album campaigns this week, all featuring Serenade Smart formats đ
1ď¸âŁ  girli â itâs just my opinion
 Mini Cassette + Rosette
2ď¸âŁÂ Basement â Wired
 Smart Poster
3ď¸âŁ The Covasettes â Honeymoon Forever Tour
 Smart Poster
4ď¸âŁ Reverend and the Makers â Is This How Happiness Feels?
 Collector Mini CD
Physical products, digital music, all accessible with One-Tap. đŤĄ
@girlimusic@basementuk@thecovasettes@reverend_makers
Buzzing to be working with Melanie C on her new album Sweat with a Serenade lanyard đ¤â¨
Fans can grab a collectible that unlocks access to the album plus exclusive content.
Catch Melanie C on her in-store tour and donât miss your chance to get yours đĽ
@melaniecmusic@variousartistsmanagement@virginmusicuk
Weâre heading to @liverpoolsoundcity đď¸
Sound City are using Serenade Smart Stickers to empower their lanyards, turning every lanyard into a live channel for updated experiences and exclusive discounts from across the conference and festival.
And while youâre there our Head of Partnerships Matthew Drayton will be on the panel âWhat Superfan Strategy Actually Looks Likeâ with Mark Orr from @labrecords . Come say hi.
Smart Formats have featured across a number of recent releases.
Highlights include collaborations like Holly Humberstone at Banquet and Tom Misch at KOKO.
Over the next few months, weâll be rolling out new products and updates, pushing Smart Formats even further.
If youâd like to learn more about Chartable Smart Formats or how to create engaging Smart Events, feel free to get in touch.
James Blake x Serenade Poster đ°ď¸
Weâve teamed up with James Blake for a special poster release for his new album Trying Times.
This collectible gives fans direct access to the album plus exclusive content you wonât find anywhere else.
@jamesblake
Huge thanks to @goodboyrecords and @virginmusicuk for partnering with us on this project.
February was big for Serenade Smart Products â¨
From Leigh-Anne dropping a limited mini cassette alongside her debut album receiving chart success, to Crystal Tides celebrating hitting Number 1 in the download charts with our Serenade Stickers.
Plus, one of our major Smart Events saw Diversity treat VIP ticket holders to exclusive content and behind-the-scenes access.
Smart formats. Smart Events. Exclusive access. đ
#SmartFormats
#SmartEvents
#FanFirst
Leigh-Anne x Serenade Mini Cassette đ¤
Weâve teamed up with Leigh-Anne for a special mini cassette keyring release for her debut album My Ego Told Me To.
Sold exclusively on the UK signing tour, this collectible gives fans direct access to the album plus exclusive content you wonât find anywhere else.
@leighannepinnock
Huge thanks to @tapmusic and @virginmusicuk for partnering with us on this project.
Music Consumer Innovation Finalists đ¤
Serenade has been named a finalist at the Music Week Awards 2026 for our One Tap Lanyards đ˛
This recognition means the world to us. One Tap Lanyards were built to reimagine how artists connect with fans, turning a simple tap into instant access, engagement, and chart eligibility.
Massive thank you to our team, partners, and the forward-thinking artists and labels who believe in doing things differently.
@musicweekinsta
#MusicWeekAwards #MusicTech #Serenade #Innovation
