Meesh just got married!
A star project manager by day, Meesh handles every detail like a pro. It’s safe to say her wedding was no exception (spoiler alert: it was simply stunning). Over dumplings (and lychee martinis), the Sequel team came together to celebrate the newlyweds.
Join us in toasting to Michelle and Kodai! 🥂 💍
People are talking about your brand, whether you’re in control of the conversation or not. A crisp, clear brand narrative transforms buzz into progress; spelling out what your company is trying to achieve and articulating the values and behaviors that support your brand.
When your story is sharp, the market listens –– and your brand's message is heard, loud and clear.
Learn more about crafting a story that cuts through the noise @sequelstudio.com .
As private equity accelerates deal activity and doubles down on operational and AI investment, it’s more important than ever to have a strong brand toolkit that tells your firm’s story.
Exercises like Brand Libs and "What Success Looks Like" brainstorms can help build your brand toolkit in a focused and efficient way – so the story you want your investment asset, fund, and overall portfolio to be famous for can stand out in a race to differentiation.
Want to find out how your PE firm can enhance its brand toolkit? Visit us at /private-equity-solutions/ to learn more.
As we (finally) head into spring, we’re looking forward to some brighter, warmer days. It’s the perfect time to recharge, reconnect, and rediscover the creative energy that’s been hibernating for the past few months.
Check out some of the Sequel team’s tips for recharging your creative qi – and drop a comment with your favorite method, or let us know if you try one of ours!
In a crowded, competitive space, your brand needs a distinct visual edge to stand out. Listen to our Creative Director Dana Gonsalves on the importance of identifying opportunity spaces in design, and how she created a visual identity for the new SES that showcased its difference.
Keep an eye out for more BTS, coming soon!
#branding #brandstrategy
Join us in celebrating Sequel winning silver at the 2025 Graphis International Design Awards for our Matzoh Ball Ramen meal kit package with @shalomjapan ! The Graphis Awards honor designers and creatives that are raising the global standard – making this a meaningful recognition of our team’s creativity and ability to capture the spirit of our clients’ brands. 🍜
From shaping this package design to supporting the team’s recent Shark Tank pitch, we’re thrilled to be part of Shalom Japan’s journey and can’t wait to see where they go next!
Drop a comment to join us in celebrating this achievement.
To serif or not to serif? That is the question.
Typography isn’t just about font choice –– it sets the tone of your brand story before words do. Whether you’re conveying elegant expertise or bold optimism, typography is a powerful tool for capturing your brand’s identity and personality.
We help companies leverage design tools like typography to elevate their brands –– visit sequelstudio.com to see how we do it.
How can financial institutions use brand to level up? 💸
Whether we're designing a logo, generating a name, crafting go-to-market messaging, or building a digital presence, Sequel helps financial institutions strengthen their position in the market and create visual identities that stand out.
See our work across financial institutions and more at sequelstudio.com
#teamsequel #sequelnyc #whatsnext
Strong brands start with strong names.
The SAP joint venture needed a name that conveyed the sovereignty, trust, and digital transformation its solutions provide. To capture this story, our team looked to the mythic Greek island of Delos – a center of exchange known for sanctuary and resilience. Aligning with the company’s mission as a sovereign cloud for public agencies, the new name Delos Cloud tells a story that goes far beyond the platform itself.
We're proud to have earned a Summit Creative Award for our work with Delos Cloud.
Whether you’re building a new product or starting a new company, we can help you uncover a name – and a story – that represents and elevates your brand.
What sustainability story does your firm want to tell?
Sustainability reports are more than a corporate check-the-box. When done right, they tell a compelling story about your firm’s business strategy and commitment to corporate responsibility.
We create sustainability reports that showcase not only the performance, but the impact of private equity firms and their portfolio companies – making complex data and metrics tangible through visual design.
Let’s bring your sustainability story to life – see how we do it at sequelstudio.com.
Giving thanks, from our (conference) table to yours!
We're grateful for the collaborative spirit, energy, and laughs our team brings every day of the year.
What's making your table a little brighter this Thanksgiving? / What are you bringing to the table this Thanksgiving?
