@aadyamhandwoven Sometimes, the most memorable pieces are the ones that come with a story you can feel. Acclaimed actor and handloom patron Konkona Sensharma (@konkona ) carries that connection with ease, her choices shaped by a deep appreciation for art, culture, and thoughtful storytelling.
In an Aadyam Banarasi Jamdani saree—handwoven in fine cotton with tested zari—she brings focus to the people behind the piece.
Through voices like hers, Aadyam Handwoven continues to spotlight not just textiles, but the artisan communities that keep these crafts relevant in today’s world.
Credits:
Photography @kannasrihari
Styling @daminibeladas
HMU @seldon_makeup@nimishashah210
Location @homestylingwithrubeena
#TextilesOfAadyam #CultureBeyondTextiles
Aadyam Handwoven: A corporate social initiative of the Aditya Birla Group, works with handloom weaving clusters to create a self-sustaining ecosystem for the finest artisans of the country by supporting & selling their crafts to impact their quality of life.
@pratibha_ranta Crack into the newly launched Magnum Pistachio. Creamy, nutty, and irresistibly indulgent. 💚🍦
Makeup đź’„ by me @seldon_makeup
Hair @arbazshaikh6210@magnumindia
#MagnumPistachio #GreenIsIn #TrueToPleasure # AD
