Proud to share our latest - a collaboration between Mercedes-Benz and FYI, launching FYI Radio in their vehicles. Directed by the incredible @mastersterling , this hybrid TV spot pushes the boundaries of creative storytelling, blending live action with AI-driven visuals. Massive thanks to @iamwill for bringing us in and his vision for helping us craft something truly unique.
At @secret____level , we live at the intersection of technology and storytelling, and this was the perfect project to showcase how AI can enhance the post-production process on ambitious timelines.
Introducing, The Heist - Directed by @jasonzada . Every shot of this film was done via text-to video with Google Veo 2. Thousands of generations to get the final film, but I am absolutely blown away by the quality, the consistency, and adherence to the original prompt. When I described “gritty NYC in the 80s” it delivered in spades - CONSISTENTLY. While this is still not perfect, it is, hands down, the best video generation model out there, by a long shot. Additionally, it’s important to add that no VFX, no clean up, no color correction has been added. Everything is straight out of Veo 2. Google DeepMind
All sound design (this was an undertaking!), editing, music and prompting by @jasonzada . Tools like this prove that in the hands of talented filmmakers who understand the tech, anything is possible. I can’t wait to show you what’s in store next year at @secret____level .
Introducing ‘Dear Dad’, a short film created by Secret Level over the holidays with a talented team of artists. This collaborative and iterative project came together in just a few weeks, showcasing the magic of animation and the power of our generative AI pipeline. We were thrilled to premiere ‘Dear Dad’ at our CES panel today, showcasing just one of the many exciting animated projects we’re developing.
Director: @jasonzada
EP: @totallylagrl
AI Art + Animation: Mark Wachholz
AI Art + Animation: @katya_vetto Vettorello
AI Art + Animation: Aashay Singh
AI Art + Animation: Douglas McGinnes
AI Art + Animation: Dale Williams
AI Art + Animation: @darri3d
AI Art + Animation: @stephane.benini
Generalist: Logan McKay
Sound Mix / Music Composer: Matt Pav
Post Producer: Courtney Feemster
Dad: Michael Scott
Luiza: Gaelika Brown
We’ve been building a slate of original projects at Secret Level across TV, film, verticals, and YouTube. Really excited to finally share a first teaser for one of them:
Ashwick. A dark, animated series set in a gothic New England town — centered on a girl who just turned sixteen… and a secret that’s been buried for a very long time.
In just over a year, The Heist accidentally became a timeline of the evolution of generative AI filmmaking. I put this together to show just how fast this medium is evolving - from December 2024 to Feb 2026.
$500,000 Higgsfield Action Contest
Meet the Jury #3 of 6 💚
Welcome @jasonzada of @secret____level - a powerhouse creative collective behind iconic visuals for Coca Cola, will.i.am, Black Eyed Peas, Wu-Tang Clan, and more, as our next judge for our biggest contest yet.
Your film won’t just be watched.
It’ll be reviewed by the visionaries crafting for global brands and chart-topping artists.
Get seen 💚
Stay tuned for the next one
What Remains. A new short I made using Kling 3.0. 15-second videos and directable, consistent characters are really a game-changer. Every nuance of the performances were prompted. It’s really mind-blowing how far generative video has come in such a short period of time.
Secret Level Academy launches on Monday. Our team put in so much work to make this the most in-depth and premium education platform for Gen-AI filmmaking. We teach techniques, pipelines, and workflows that will help you create the highest-quality content. If you work professionally in film, television, content creation, or advertising, this Academy is built to help you integrate AI into real production workflows without sacrificing craft or storytelling. Link in bio!
Incredibly proud of our entire team for building Secret Level Academy. This took a massive amount of work, care, love, and craft, and we just wrapped it as we get ready to launch on February 2nd. It’s the highest-quality and most in-depth Gen-AI filmmaking training available for professionals working in film, TV, video, and advertising. Really excited to finally put this out into the world.
Today, we’re announcing Secret Level Academy - a master class and community for people working professionally in the film, television, and advertising industries.
Academy.secretlevel.co
From day one, Secret Level has been about doing the work, not just talking about it. We’ve been creating films, campaigns, music videos, and story worlds across television, film, advertising, and culture, utilizing AI and hybrid production workflows. Along the way, one thing became very clear: there wasn’t anything out there we felt comfortable pointing working professionals to if they wanted to learn how to do this at the level the industry actually demands.
Secret Level Academy is designed for professionals who want to understand the full AI production pipeline, from idea to final delivery, using the same approaches we apply every day at Secret Level. This is about craft, storytelling, and doing the work the right way and the best way.
You can pre-order today at a heavily discounted price. Secret Level Academy launches February 2nd!
ps. We also launched an amazing new website!
Happy Holidays everyone! For this holiday season, we've partnered with Secret Level
@secret____level to present A Very AI Yule Log 2 — 1 hour and 45 minutes of nonstop holiday celebration, all made with Kling!
Watch the Behind-the-Scenes to see how Secret Level brought this project to life, powered by some of our latest releases, including Kling 2.6 and O1!
Full yule log link in bio.
It’s been an incredible year at Secret Level, and we’re proud to share Imperfectly Perfect—our stop-motion holiday special, inspired by the classics we grew up with and made for the season we love most. It’s a small story with a big heart, and it’s our gift to everyone who’s been part of our lives this year.
Thank you for the support, the community, the chaos, and the magic.
Wishing you warmth, joy, and just the right amount of imperfection this holiday season.
With love,
Secret Level
