alex dimattia | brand designer

we went from slinging fries to slaying your brand + website — same energy though! 🍟💻 we’ve got 30+ combined years in hospitality behind us, and it seems like those skills wouldn’t translate to brand + web design right? turns out, they’re the exact same thing! we’ve got: 🧡 ALL THE people skills — we can basically read your mind, and deliver exactly what you need; even when there’s nothing but cobwebs and noise up there to go off of. 🧡 we make you feel taken care of — support, a sounding board, someone to vent to. we listen, give you clarity, and help you giggle a bit too 🧡 we’re pros at creating experiences. not just ‘delivering pretty things, but living, breathing brands and websites that feel like an extension of your world wanna work with us? make a reservation (hehe!) for a 30 minute call over on our website! we can’t wait to jam!

STEP INTO THE VIP BOOTH! we went back and forth for SO LONG deciding whether or not to offer this service, but i figured there were just as many super busy, slightly chaotic, crossing 1 thing off their to-do list but adding 6 more things kind of biz owners out there (justtttt like us!) and the ability to have all the designs you need wrapped and ready in 24 hours is justttt what the doctor ordered. HOW IT WORKS: 🎟️ pick your session! a half day (4 hours) or a full day (8 hours) and make your payment to lock down your day! 🎟️ kickoff call! one you’re booked, we’ll hop on a call to figure our what you need; share logins, passwords, ideas, and priorities 🎟️ you f*ck off to enjoy your life (love you bye!) and we get to work! we’re signed, sealed, and delivered in 24 hours. wanna offload your to do list? DO IT! we’ve got limited dates + times for each month, so if you want in, hustle your booty off to our website to book!

SCRIBBLED SKOOL IS COMING THIS SUMMER! 🎨 this is your reminder that delulu really is the solulu sometimes, and that when you ask the universe for what you want, she may just wrap it up in a big beautiful bow and drop it straight into your lap! i started including custom doodles, patterns, and illustrations to our branding packages a while back to add playfulness, texture, and personality, and it turns out people LOVE THEM. my dm’s and comments are always filled with people saying ‘these are so cute! i wish i could do that!’ AND YOU CAN. cause yeah, Canva Pro has some cool elements, and stock websites can deliver in a pinch, but there’s nothingggg like taking a little doodle from the margins of your page, a tagline your own handwriting, or a pattern you drew, and turning it into a professional, digital branded asset. i’m literally not picasso. i’m not a prodigy or a super designer. i am merely a girl who taught herself how to see the world in shapes and squiggles, I CAN TEACH YOU TOO! SCRIBBLED SKOOL will be launching in june 2026! we’re gonna cover: 
 * drawing with pen + paper * drawing on iPad with Procreate * drawing inside Adobe Illustrator * cleaning up and vectorizing your doodles so they’re crisp + scalable * making them look cute AF to sell or incorporate into your projects * amongst other things!! want in? drop me a comment or a message and i’ll make sure you get the on the waitlist!

it’s all about the SHAPE SAFARI! once you realize how to see the world in simple shapes, you can draw, create graphics, & illustrate, the rest is CAKE! scribbled skool is a course for designers, creators, and creatives who want to learn how create their own hand drawn doodles and graphics from scratch, and turn them into professional, digital brand assets. together, we'll cover: 🪩 seeing the world in shapes + patterns (the shape safari!) 🛼 drawing with pen + paper, on iPad with procreate, AND in adobe illustrator ⚡ cleaning up & vectorizing your sketches so they're crisp + scalable 🎨 using them in your branding, for clients, or selling them as digital products (CHA-CHING!) 💖 a private community where we hype each other up + i give you direct feedback doors open june 8, 2026! comment DOODLE get on the waitlist and be the first in line!

Sometimes the life you actually want starts the moment you stop ignoring the voice inside you asking for more. Just because you became good at surviving something doesn’t mean it’s the life you’re meant to stay in forever. You can be dependable, hardworking, successful on paper... and still feel like parts of you are quietly disappearing in the process. That’s what I loved most about @scribbledsage Alex DiMattia story in the next issue of LeadHer Magazine. Her next chapter didn’t begin with some perfect plan. It began when she finally slowed down long enough to reconnect with herself again. Maybe this is the reminder you needed today... Cheers 🍷 *** I’m Veronica, founder of LeadHer Magazine, a quarterly publication created to tell the real stories of female founders - not the polished highlight reels, but the raw, unfiltered realities of what it looks like to build while balancing life, loss, motherhood, and self-doubt. #magazine #womensupportingwomen #startup #femalefounders #solopreneur

tattoo my name so ya know its reeeeeealll 🔥💪🏽 working on this brand for @kristivaccarowellness was SO SO SO good. kristi came to me wanting to shift her brand from a primarily fitness + nutrition focus, to a more holistic, elite wellness brand. she serves her clients through luxe, high-touch custom programming and mindset coaching, and pours her SOUL into everything she does. 

we wanted her brand to capture her unique approach - ‘tough love with a splash of grace’ and be SPECIFICALLY, UNIQUELY HER andddd what better way to do that than to use the artwork on her body as the basis of the brand (i mean come ONNNN?!) logos inspired by her tattoos, fonts based off her handwritten notes, and a color palette that mirrors her grounded nature. 

sharp yet soft, flexible but focused, strong and sustainable. what do you think?? did we crush this one? drop a 🔥🔥🔥 if you agreeee ANDDD make sure you follow kristi if you’re on a wellness journey, she’s a certified badass!!

someone told me 37 is spiritually younger than 35, but ive been acting 22 for ages now anyway 🤭🤭 let's kick it, 37! 🪩🧡🍟💃🏽🥳 #birthdaygirl #branddesigner #entrepreneurlife

april was ROUGH — a whitecaps month — but i just KNOWWW it’s smooth sailing ahead! i finished print projects for @coastalhousevintage and @kristivaccarowellness , and have another one in progress, enjoyed a FABBB cruise with my love and my friends, worked my booty off to start promoting my course, scribbled skool which launches in JUNE (eek!) and had the absolute BESTTT community hype me up after i crashed out 20x about my bank account, shout out to marie at @yourgirlmedia who runs the most incredible community of founders on the entire internet 🥹🥹🥹 ANYWAY i’m about to disco dance into my 37th year and i’m truly on taurean time. snacks, slow mornings, growth mindset — ya girl is LOCKED IN (but in a v chill way) my goals for may are: 🪩 work with 1️⃣ new client to bring their branding or website to life 🪩book 3️⃣ vip days to help busy biz owners offload their design to do lists 🪩 add 300 (!!!) people to the waitlist for my course! tell me your goals for may so we can hype each other up! if you wanna work together this month, drop a comment below!

if i were your brand designer (and spoiler: i can be😜), here are 3 things i’d tell you to help you build a brand people are FUCKINGGG obsessed with: number 1: EAT YOUR VEG 🥦 before your logos or colors or your cute little illustrations, you gotta get your foundations on LOCK: your core values, your mission, your purpose and personality, because those things lay the groundwork for everything else to be built upon. number 2: BE YOU (EVEN IF YOU IS A FERAL RACOON) 🦝 if you are a slightly chaotic, silly person, YOUR BRAND should be a slightly chaotic, silly brand. why? your brand needs to match how you move through this world otherwise one day you’re gonna wake up and be like ‘wow i dont want to play dress up today.” number 3: CONSISTENT + FLEXIBLE 🌀 we want a consistent brand voice, but we also want room to play. so to do that, think of your brand as a hotel and every place it shows up is a different room category. the overall vibe is clearly YOU but with little tweaks and bonuses in each space. unscripted on TT, more polished on LI, more silly on threads — but make sure you tie it together with a signature sign! drop me a comment telling me which one of these tips was the most helpful, okieee byeee!!

COASTAL HOUSE 2.0 — bigger, better, cuter!!! 🐚 i’ve had the pleasure of collaborating with robin (@keecreative !) owner of @coastalhousevintage on about 10 different projects over the past couple of years and they’re ALL SOO GOOD, but any time i get to create custom illustrations its a WIN for me! 

Coastal House is moving to a bigger location to make room for even more beautiful home decor, vintage finds, and gifts + goods, plus the addition of @proppy_sp (plants!! hello!!) and a craft cafe for workshops and events. The shop opens TODAY 4/29, so get your booty there and shop!! Can I talk about the house illy for just a sec?? UGH it’s so cute!! It was drawn on procreate for iPad, using the inka brush (my FAVORITE free brush from the procreate library) and the 6B pencil based on a photo of the house in St. Pete! want some custom illustrations for your brand? book the VIP booth → a dedicated design day perfect for a brand expansion or refresh! wanna learn how to make YOUR OWN illustrations? enroll in Scribbled Skool → the course im building teaching creatives how to DIY their own hand drawn digital assets! drop a SHELL YEAH 🐚 if you love this little illy!

If we released a limited print version of the April issue featuring @acceptingerica (Erica Rankin)… �would you want one?� And more importantly…� would you subscribe to receive each issue in print? There’s something about holding a magazine in your hands. Not just reading it… But feeling it. Turning the pages. Carrying it with you. Coming back to it. It’s why I’ve always loved magazines. And books. I don’t just want to read them I want the physical copy. Because some things aren’t meant to be scrolled past. They’re meant to be experienced. And the more I see these stories come together inside LeadHer Magazine… The more I feel that. So we’re exploring what it looks like to bring LeadHer Magazine into print subscriptions! A small, intentional first run. If you’re interested… I’d love to know!! Cheers 🍷 *** I’m Veronica, founder of LeadHer Magazine, a quarterly publication created to tell the real stories of female founders - not the polished highlight reels, but the raw, unfiltered realities of what it looks like to build while balancing life, loss, motherhood, and self-doubt. #magazine #startup #womensupportingwomen #her #femalefounders

sometimes it’s rainbows and butterflies, and sometimes its panic attacks and hellfire, but NEVERTHELESS we run our businesses and run our mouths too 🤭 in true creative style (sooo predictable, lol) my favorite parts of owning our brand + web design business are the creative parts. designing, illustrating, yapping with clients, and making new friends. what can i say, I’m a front of house girlie for life! the admin parts can kindly beat it, but luckily @nickdima_ 's got the BOH stuff on lock. he’s managing our workload, and making sure your website goes from ‘let me fix just one more thing’ to LAUNCHED. if your least favorite part of your business right now is your branding, website, or your 20 mile long list of desig tasks — HOLLA AT US! we’re happy to take it off your plate! we’re booking for may + beyond!