Marcus Schuterman

Married. It feels surreal yet I could easily have been married to Kajsa for years. It’s a “good” confusion, to say the least. Our story began with perfectly terrible timing. We fell in love right before she was setting out for university studies in Italy. If there’s one thing I learned is that love doesn’t care. It doesn’t care about what plans or ideas you had for yourself. Love comes and it drags you with it for good and bad. I broke one of the rules I set for myself as a child: Rule #6 Never be in a long-distance relationship. Going against this rule was the best decision I ever made. Love wins. That’s all anyone ever has to know. Ps. Married life is the best life.

Ever since my first pen stroke hit the white canvas, the emotional resonance I wanted to build with Moyagi was my North Star. Since opening in March 2024, we’ve had some fantastic people at Moyagi. Champions, who love what we do and who come back time and again. Archie stands out, and in January, Julia, reached out—“Archie’s been nominated at the BAFTAs, do the karaoke rooms have names at Moyagi?” I knew where it was going, and it was perfect. A new samurai joining the Moyagi karaoke—bushidan 武士団. Last week I was in London to celebrate this moment with them. Months in the making, what a pleasure it was doing this with you @juliahobbs_ ❤️‍🔥 Moyagi loves you @archmadekwe , カラオケの王様 King of Karaoke. 🎤👑❤️‍🔥🐉👺

I realize that this instagram account has gone through several cat lives by now. Today, it’s very personal. There’s a lot of family. Some business. I’m a husband and a father now. I tend to share things I care about, but I’m so sorry I haven’t taken the time and shared about my biological father so much. If you didn’t grow up with me, you couldn’t have known that once upon a time, I had two fathers. Lucky enough to be blessed by two father figures at the same time. Some of you know Christophe. The French champion who’d meet my mother when I was four years old, soon to become my second dad. I’m forever grateful to you because you chose me, and I chose you. But this particular post isn’t about you. It’s quite hard to write this, but I’ve found power through therapy to write, and so I will. When I was thirteen, I lost my biological father Stellan to cancer. It went fast. It felt like I blinked, and he wasn’t there anymore. He was what we today call a manly man. Black belt in karate, had one of the most successful nightclubs and restaurants in the 80s in Stockholm. He’d dress in full Armani. Top to toe. It was the best. Italian. Alligator penny loafers. Shut up-vibes. He was away a lot when I was just a baby, he loved work and work loved him. People loved him, and he equally loved people. He’d follow me everywhere when he could. 7am football games in some far away stadium outside the city. No problem. We’d listen to Chicago in the car. This was the 90s. He’d have one CD at a time. Banger after banger. He showed me real music. He was so funny. We laughed a lot. I miss him. So much. I wish, as a 35 year old, I could show him who I became. I wish I could show him my wife and my son. It’s probably one of the toughest things for me, that I wasn’t able to talk to him about things as an adult. Ask him questions. Challenge him, with love. Well. Here he is in photos — with my mother mostly. I love you dad. Talk to and about you soon. Maybe this is supposed to be something for Substack or even a post in a bottle thrown in the sea for someone to find, but this is my medium. This is where I’ll be. Thanks for taking the time and reading this.

60. I know it’s a meaningful, emotional day that carries weight for you. You’ve explained to me so many times, that aging is paradoxical — beautiful and horrible at the same time. I’ll know when my time comes. But whatever life throws at you: victory, defeat, or simply age; my image of you is the same. Power and authority oozing from that little body of yours, Greek-sculpture-like beauty only found in ancient mythology, character unlike anyone and motherly love like only you could give. The truth is that, if a child is lucky enough, they get to become very close friends with their parents later in life. That might be difficult the first 25 years or so, considering the pain, suffer and sacrifice of parenting. But I’m truly honored to call you my mother, and my close friend. I’m finally able to see and get to know amazing parts of you that I wasn’t able to see or get to know as your kid. I’m so grateful for your insanely funny personality, your incredible integrity and your view of life. I’m looking forward to 40 more years of friendship. May the fountain of youth, keep you childlike and original still. I love you so much and happy birthday, mum.

You know what I crave after long hours of work, travel, and constant chasing. Family. All my life, home was always dressing up, laughing until your stomach hurts, long hours of debate (many times heated af), and love. Comfort really. It’s truly that simple. Why bother doing anything? For the satisfaction of doing what you love and sharing the rewards with your loved ones.

Through pain, determination, and ultimately indescribable triumph, our firstborn son, Ari Schuterman, arrived on 24th November—24 at 08.41 on a snowy but beautiful morning. With incredible kindness, consideration, and experience, the BB team performed like true masters of their craft. I’m so impressed and humbled. These guys are everyday heroes. The euphoria of seeing our son in your arms every day @kajsaschuterman — I’m in tears just writing this. On the day of his arrival, I was your manager, and you were the heavyweight boxer for so many hours. Only a champion could have delivered him the way you did. We’re so grateful for your bravery, Ari and I, and we love you. So much. ❤️‍🔥🐉

Seemingly. Seemingly. 1990 to infinity.

🧬🧬🧬

Sardinia with the growing family.

Yours is a personality kept almost covert, only graced by a handful of carefully selected people. [Always a leading lady] It wasn’t until these last couple of years that you took over your movie — sometimes to be confused with the best friend. With gumption and high expectations, you face your challenges in silence. While I keep telling you to bring me along for the ride, you allow for small glimpses. For 26 years today, we’ve been enriched by your wholly warm and tender heart. My love, support, and dedication to you as your big brother are guaranteed. Happy birthday, Chloé. I’m very proud of the young adult you’re becoming. I love you very much.

The best is yet to come ❤️‍🔥

You’re the trailblazer, the original, the creator, and the herald of our family. You chose passion, and passion chose you back. I remember it as if it was yesterday when you sat on my bed and told me, ‘Marcus, you can do whatever you want in life. But whatever you do, be the best. If you open a hotdog stand, be the world’s best hotdog stand. Your hotdog stand was your store. People would pilgrimage from all over the world. Kill Bill’s Uma Thurman stood far above my head while looking for a bag; Kanye West loved that Celine shirt, and royalty from our own and neighboring countries would frequent it. You had the guts to put your own name on the sign, and I salute you, Mum. You weren’t at a single football practice during my 15 years of balling, and I had to beg you to attend anything school-related for you even to consider it, but you always managed to make me feel loved while still building your company, ever-expanding. For that, I’m thankful. They say an era is coming to an end. For me, @chloeschuterman , and @christophedolhem , an era is indeed ending, but we celebrate you. We celebrate your achievements, and your dedication to the fashion world will always be remembered. Words cannot express how proud I am of you. I love you, so much. Sjuttis på Schuttis’ / 70% Summer Sale right now at .