In August we had the absolute honor to work with @katieledecky in collaboration with our friends over at @egglandsbest . Enjoy the new work and a bit of BTS. We forgot to get a group shot, but we caught a good moment between Katie and @shamburg25
Client
Eggland's Best Eggs
@kurtmisialek@dave1991mnpamnpa
Agency
@calciumandcompany@shamburg25
Production
@schromco@yachtclubfilms
Director: @jakeladehoff
EP: @agreenberg28
EP: @joeydepasquale
Head of Production (& BTS photographer): @krathjen2
Production manager: Nikki Hensch
Production Coorrdinator: Moe Fowler
1st AD: Rober Green
Underwater DP: Elle Klein
Underwater/Railcam AC: Caleb Emerson
Railcam Operator: Rick Baylog
Railcam Gimbal Operator: Joe Boylan
Railcam Grip / Assist: Destiny Langley
Drone Pilot: Dieter Humpsch
1st AC: Mike Dicario
2nd AC: Megan Morris
Gaffer: @charroldjr
BBE: Albert Melcolm
Electric: Michael Smallwood
Key Grip: Matt LeBeau
BBG: Alan Cowart
Grip: Danny Nettles
Sound Mixer: Joel Tower
VTR Operator: Isaac Johns
Wardrobe Stylist: Megan Walker
Key HMU: Ana Crane
Production Designer: @ralphballentine
Prop Assist: @tiffanywindsorstyles
Food Stylist: @foodstylingbybree
Food Stylist Assist: @creneesearcy
Location Manager: @jamesfhayward
PA: Adianez Baez
PA: Luis Velez
PA: Brooke Re;ynolds
PA: Philder Pierre
Post
Head of post Production: @zach_and_captain
Post Producer: @gobetz
Edited by: @jacquelinexerri
Color by: @eidocolor
Sound Design & Mix: @baritobobb
We’re excited to announce the addition of tabletop Director/DP and food choreographer Alex Grima to our roster! Alex creates immersive tabletop experiences at the intersection of art and technology, using motion control, high-speed cinematography, and custom-built systems to capture textures and materials with a natural and polished look.
#motioncontrol #commercial #foodphotography #slowmotion #cinematography
We’re thrilled to welcome food & beverage CGI directing duo B&b to our directorial roster! B&b is a directing and design duo formed by Ben and Britta, partners in both life and creative work. Together, they co-run a boutique 3D design studio built around thoughtful storytelling, rich visuals, and a playful yet polished aesthetic.
Read Shoot Online’s coverage linked in our bio!
#foodphotography #vfx #commercial #tabletop #cgi #3danimation
What a week! We were proud to host a Base Camp session on virtual production during AICP Week 2025. From thought-provoking panels to the unforgettable gala at MoMA, it was a celebration of craft, innovation, and collaboration in our industry.
Big thanks to our panelists:
Justin Lee – Virtual Production Supervisor & Cinematographer, Be Electric Studios
Michael Sapienza – Partner & Head of Production, Cardboard Spaceship @cardboard.spaceship
Michael Schrom – Director & Founder, Schrom/Yacht Club @schromco
Ariana Taveras – Associate Director, Martin Scorsese Center for Virtual Production at NYU @nyutischmartinscorsesevpc
Moderator: Andrew Stern – Founder & CEO, Be Electric Studios
✨ If you joined us, we’d love to connect — reach out and let’s keep the conversation going!
#AICPWeek #VirtualProduction #BeElectric #AICPBaseCamp #CreativeCommunity #MoMAGala #ProductionInnovation
Welcome to Schrom x Yacht Club! Our 31,000 square foot facility is home to two stages with drive-in access, a commercial prep kitchen, set and rigging shop, full grip and electric package, and a massive prop room. The main studio is equipped to handle large scale set builds for live action shoots, as well as a turnkey operation for tabletop and food productions with plenty of storage and refrigeration for product and food, an endless amount of rigging equipment, and BOLT and MILO motion control systems.
.
.
.
#virtualproduction #motioncontrol #vfx #commercialproduction
@schromco x Yacht Club is excited to announce that it has united with @goldenowlreps for east coast representation. Founded by @katiesrg and @_owlnyc_ , Golden Owl is a talent management firm based in New York City, that connects agencies and brands with top talent and provides support for a range of projects.
SCHROM x Yacht Club welcomes director Helen Downing!
Downing is renowned for her visually captivating food and lifestyle work, blending contemporary style with irresistible detail. Described by UK tastemaker David Reviews as having a knack for making “any dish, modest or madly ambitious, completely irresistible,” she is sought after for both tabletop cinematography and dynamic scene direction. Her commercial credits include M&S, Blue Apron, Sainsbury’s, Stella Artois, Dominos, and Walmart’s Asda.
Helen’s career began in live TV, directing high-energy performances for artists like Gorillaz, Foo Fighters, and John Legend. Her passion for music culminated in directing Ennio Morricone’s orchestra at Abbey Road Studios for The Hateful Eight soundtrack. After collaborating with Jamie Oliver on a TV series, she transitioned to food storytelling, capturing the essence of ingredients and the culture around them.
#foodphotography #commercial #motioncontrol #tabletop
Get your hands on this Big Deal!
Dunkin by directors Michael Schrom and Jake Ladehoff
Produced by @schromco
#commercial #motioncontrol #foodphotography #vfx #dunkin
The biggest deal in breakfast!
Director: Michael Schrom
Creative & Production: SCHROM
Post Production: YC
Editor: Jacqueline Xerri
Color / Cleanup: Oliver Eid
Music Supervision: Pull Studios
Savoring the last days of warm weather with Dunkin’ iced coffee.
Directed by Michael Schrom
Edited by Jacqueline Xerri
Color/Cleanup by Oliver Eid
Production by SCHROM
Post by YC
