If there was a Venn diagram that displayed the correlation between smoking Capris in fake Chanel pumps, fighting through any hangover to make it to your 9 A.M. pilates class, and queuing up four blocks to sip on an overpriced iced matcha whilst working on your fake creative director job – without, of course, forgetting to post about it –
@ogbff_ would be bang smack in the middle of it. But
@schillllller is nothing short of a fake creative director – she’s as real as they get.
“I learn a lot about my customers when I’m packing orders because I’m seeing where they’re going,” Lauren tells me, as one of her OGBFF’s employees’ broken computers led her to stepping into the role of Warehouse Opps Manager. Except the warehouse in question is Lauren’s own home, where she dials in from, framing the Zoom call with her mysteriously pink curtain-covered wall. What’s hiding behind? Perhaps her summer season products. Perhaps the general, boring paraphernalia of tape and boxes it takes to run a ready-to-wear business. The secret is never unveiled.
From the signature “Hot Person At Work” sticker infiltrating the minds (and backs of laptops) of those aged 16 to 25, to taking on the task of designing
@addisonraee ’s Coachella merch, as well as contributing to
@kimpetras ’ for her upcoming Detour album, OGBFF is the epitome of the hot girl uniform.
In the link in bio, Wonderland chats to the founder, business owner, freelance TikTok director, internet idol, and the OG OGBFF girl about the art of understanding and translating a vibe, the influencer-aided supersonic start of her brand, and her three friendship golden rules.
✍️
@julietteeleuterio
📸
@ogbff_ /
@schillllller 
