The Rapha logo, created in 2004 by Luke Scheybeler •
"The letterforms were based on hand-painted lettering from the side of a 1950s Citroën H Van, featured in the book 'Le Tour de France Intime'. The distinctive open shape of the 'p’ was what I really liked about it, although the original had a rather nasty squared-off descender, which we rounded off to create a more 'ink-like’ appearance.” •
Creative direction, design:
@lukescheybeler
Additional design, production: Nick Cooke G-Type
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#tourdefrance2018 #cycling #Rapha #scheybeler #letourdefrance
