Flex, a fintech company offering all-in-one personal finance tools for business owners, has acquired a16z-backed Maza for $40M as part of a wave of fintech M&A activity. Maza, founded by Luciano Arango, Robbie Figueroa, and Siggy Bilstein, originally finance rails for Spanish-speaking consumers in the U.S. evovled to serving both their customers’ personal wallets and their businesses, which included solopreneurs like landscapers and subcontractors. With 250,000 users and 290% YoY revenue growth after their Series A, Maza’s traction caught the attention of Flex CEO Zaid Rahman, who saw alignment in their missions. Maza will rebrand as Flex Consumer, and its founders will join Flex in executive roles.
BUYER: Zaid Rahman (@zaidrmn ) - Flex
SELLER: Luciano Arango (@luce.ai ), Robbie Figueroa (@robbydowneyjr ) & Siggy Bilstein (@sbilstein ) - Maza
SALE PRICE: $40,000,000
#VentureCapital #Flex #ZaidRahman #LucianoArango #RobbieFigueroa #SiggyBilstein #TradedVC
We’re excited to announce Flex’s strategic M&A with Maza. This marks the official launch of Flex Consumer — our new arm focused on powering the full financial life of owner-operators.
Joining forces, this brings together two incredible teams and product visions with a shared mission: helping ambitious business owners navigate their personal and business finances with ease, automation, and intelligence.
Since the transaction closed, Flex has already seen 50%+ growth, a signal of the demand for solutions that treat the owner — not just the entity — as the customer.
Together, we are:
✅ Expanding share of wallet by unifying personal + business spend
✅ Deepening customer retention through lifecycle-wide support
✅ Scaling a tech stack purpose-built for the modern business owner
Huge thanks to the Maza team — from engineering to operations to customer success — and to founders @luce.ai@robbydowneyjr@sbilstein for driving this vision forward. We’re just getting started.
Welcome to Flex. Let’s build.
When I was leaving Israel in May 2022, I had wanted to post something documenting our year there; something that captured the complexity of Jewish identity, Israel, the conflict, and my own immigration history. However, even this simple photo of a Mexican restaurant a few blocks from the US embassy, run and owned by an orthodox Mexican family that made aliyah, felt scary.
My entire life I’ve been asked though mostly told by non-Jews, “you must be Sephardic” and I respond “no the Spaniards kicked the Jews out in 1492; virtually none of their descendants exist in modern Latin America. My family is Ashkenazi, we went from Germany to Peru in 1939.”
It’s been months since 10/7. I’ve been asked a lot of questions by my business partners, my mentors, and of course Jewish friends. I appreciate the questions, even if you don’t see eye to eye with me.
I can count on one hand the sympathetic words from anyone (not-Jewish) I know socially, through college, etc. I can count to 1 to tell you how many progressive friends / “Bernie bros” have discussed any aspect of this issue with me. It’s been weird.
I don’t know when I’ll be back in Israel or if ever I will make aliyah…but I was in Lima recently, my place of birth, where my extended family is for the most part…and it was clear where I have felt most at home in my life, Israel.
