C. Samuel Peña

As part of our visiting artist series, IZ Avila (@iz_avila ) joins ASU Popular Music’s Assistant Director Samuel Peña (@samuelitos ) for an inspiring conversation on creativity, collaboration, and the future of music. What’s next for you in music? Tell us in the comments ❤️

At this point in my life, everything I want to learn is on the other side of action. @raysquared 📸

I made this mix for you and yours 🫶🏻 Link in bio om*RADIO 014 - (Samuelitos Takeover) (Amapiano, Deep House, R&B Edits and Blends) Mix features my unreleased Candy Rain Amapiano Edit and productions from some of my favorite deep house producers

Sampling and Scratch sessions are officially happening! Conference goers—this is your chance to get hands-on with the latest MPC Sample and Rane System One gear, some of the top offerings from inMusic. Workshops will be led by Andy Mac from AKAI Pro and Jake Hill from Rane DJ. Pull up, tap in, and level up your skills. Powered by@inmusicofficial , hosted by @iz_avila and ASU's Popular Music very own @samuelitos Register for ASUPROX at Link in Bio!

Couple more goodies from @djreflekshin 📸 Shout out @grandaverecords for the 10 plus years of making PHX more special 🏆

Heavy Rotations @grandaverecords was special. Shout out to @j.c.flix and @djreflekshin for the fotos! 📸 Dope sets by @bboyhouse , @djreflekshin , @illphonix !! Big ups @randy_boogie and @thesagrado

This is not your average Wednesday. 👀 It's tech. It's infrastructure. It's how culture moves. @tidal Music Day at ASU was a reminder of something I think about a lot — the creatives who win aren't the loudest ones in the room. They're the ones who stay curious. Who keep showing up to things like this. Who understand that the music industry isn't just about talent — it's about knowing how the machine works and using that knowledge to your advantage. I was in that room because I believe that deeply. Being a great DJ is one thing. Understanding the platforms, the technology, the infrastructure behind how music reaches people — that's what separates someone who has a good run from someone who builds something lasting. The best artists and performers I know treat their craft like a business AND a calling. They're in the studio AND in the boardroom. They're on the decks AND in rooms like this one. Stay curious. Stay in the room. Keep leveling up. That's the whole playbook. 🎚️ #ScottsdaleEvents #ArizonaEventPlanner #PhoenixEventPlanning #ScottsdaleParty #PrivateEventPlanner

🔥 60MIN Flip is here! 🔥 Come close out our day long celebration at @tidal DJ Day with another unforgettable sample flip. This one is going to special. We got the one and only Konstantinos “DJ Cocoe” Tsimahidis from the historic @grandaverecords selecting the sample!! Producers, your challenge is simple: - Grab a mystery sample from vinyl at 6 PM - Make a track under 1:30 min - Do it in ONE hour Then, stick around as the audience joins at 7 PM to hear what producers cooked up. 📍 Fusion on First | Wed Mar 4| 5:45- 8 PM Hosted by @samuelitos & @jmelee Let’s go!!! #asupopmusic #asupopularmusic #sampleflip #arizonaproducer #grandaverecords

Once you hear the percussion, just know the buddies are in the house. #percussionist #groovers #dancemusıc 📸 @raysquared #48live

Join us for TIDAL Day + DJ Room Launch Celebration at Arizona State University We’re celebrating our partnership with TIDAL and the official launch of the ASU DJ Room with a full day of workshops, performances, activations, and community. 12–3 PM | Workshops and Live Collab Presented by @tidal - Inside the TIDAL DJ Ecosystem, FOF 207 Presented by @jmelee - Building Your Brand as Working DJ, FOF 207 Presented by @joeysband & @samuelitos DJ + live performance collab, FOF 202 3–6 PM | DJ Room Opening Live student & alumni DJ sets throughout the building, FOF 227 Ribbon cutting at 4:20 PM. 6–8 PM | 60 Minute Flip Producer sample challenge featuring DJ Cocoe from the historic @grandaverecords , FOF 207 Come through. It’s all at Fusion on First. Open to all. Celebrate the culture.

GET READY! HEAVY ROTATION @ Grand Ave Records w/live artists this Sunday! Peep the line-up! Artist: -AWER -MR. GROOVE -MARIO FROM DA BARRIO Selectors: -REFLEKSHIN -BBOY HOUSE1 -SAMUELITO -JOHNNY CASTRO 12:30 - 4:30p We will be creating a vibe! Come on out! @mrgroovefsc @groovescustomart @j.c.flix @illphonix_underground

ASU Popular Music partnered with @splice for an interactive workshop exploring modern production practices, creative sampling, and innovative workflow techniques shaping today’s music landscape. Led by ASU Popular Music Assistant Director C. Samuel Peña, aka @samuelitos , the collaboration extended beyond the classroom into real-world creation. As Peña shared: “I knew that real-world learning - from writing the music, to recording it, to editing the sample pack - was going to be extremely valuable to our students. And it was.” From recording grooves live in the studios at Fusion on First to involving musicians, engineers, videographers, faculty, interns, and students in every stage of the project, this collaboration offered meaningful real-world experience. We’re proud to connect our students directly with leaders in music technology and empower them with tools that elevate both craft and career. 🔗 Read the full feature at the link in our bio. #asupopularmusic #splice #musicIndustry #asupopmusic