📈Helping Brands & Entrepreneurs grow on Social
🚀 15+ Billion views for clients
Agency @1dscollective | Mgmt @1ds_management
See the playbooks ↓
Richard Mille wasn’t born into watchmaking.
He built his $7B brand from a single six-figure model in 2001 then rewrote the luxury playbook.
Ultra-light engineering. Scarce production. Athlete-driven launches.
A new category of prestige built entirely on performance and culture.
#millie #watch #luxury #marketingstrategy
Most chains market with gimmicks.
Din Tai Fung built a $27M-per-location empire with zero hype. Just obsession.
18 folds. No influencers. One location per city.
This is what culinary branding actually looks like.
#dintaifung #viralmarketing
Fame gets the launch. Community keeps the brand alive.
Rare Beauty. Skims. Feastables. Here’s why some celebrity brands actually work and others quietly die.
#brand #socialmediamarketingagency #marketingstrategies #samparham #businesstips
If you’re turning 30, watch this. If you’re in your 40s, you already know 🔥
Tag someone who’s turning 30.
#throwback #turning30 #turning40 #samparham
Netflix cracked the attention code before anyone else. Now, creators are finally catching up, with data to prove it.
This is what nobody in the creator space is talking about openly. The numbers don’t lie, and once you see it, the way you think about your content changes completely.
This is the part that matters most.
Followers are not the goal anymore. Eyeballs are.
The way success gets measured in this space has completely changed. If you’re still chasing follower count, you’re playing the wrong game.
There’s a Part 3 to this. And it’ll make you look at Netflix very differently.
#onlinegrowth #netflixandchill #weekend #friday #samparham
This is one of the biggest shifts I’ve seen, not just for YouTube, but for how brands and creators work together going forward.
Part 2 drops later. It gets more interesting.
#contentcreator #youtube #brandsmarketing #samparham
Caleb Simpson figured out what people actually want to watch. And it has nothing to do with production quality or going viral.
I’ve been obsessing over this format for a while now, and what he does is so straightforward it almost feels unfair.
Once you see it, you can’t unsee it.
5M followers. No secret formula. Just this.
I used to think the biggest creators had some kind of strategy we didn’t have access to. Turns out it’s simpler and way more human.
This is the part nobody talks about. Part 2 dropping this afternoon, it gets better.
#alixearle #brandstrategy #marketingstrategy #contentstrategy #samparham
