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@samfack

Filmmaker & DOP based in Cornwall 🎬 Commercial, doc + brand storytelling. 12 years agency-side — now I bring that to your brief. 📩 samfackfilms.com
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Weeks posts
Anyone spot this one on ITV recently? Super talented team making a fisherman’s bad day at least end in a cosy warm cottage, thanks to Mitchell and Webber. Creative and Production: @idennacreative DOP: @joe_ransom_film Art and Wardrobe: @isobelblackstyling - Assistant @bridgetjanerees Make up: @abimurraymakeup Colour: @mark_colour AD / co Edit: @simondwreid Script: @youoverdiditdan Gaff: @sam_sherring Sound: Chris Baker Drone: @dronescope Direct / Edit: 🙋‍♂️ #TVC #creative #DOP #Arri #cornwall #advert #commercial #REDcamera #komodo
82 9
3 years ago
Shoot an office, make it not boring. One of my favourite kinds of brief. I gaffed this one for director/DOP @sam_sherring , who came into pre-production with a strong set of visual references. We tested the lighting look together, locked it in and turned up on the day to execute rather than improvise. Shooting a small boxy space with a wide-angle lens is a tricky setup to gaff (limited space to hide kit, white reflective walls, windows in all the wrong places). But when the images have been ‘fixed in pre-prod’, everyday scenes start to look cinematic. Director / DOP — @sam_sherring · Art Director — @sssophiemay · Brand — @dysujo · @10oversurf #gaffer #lightingdesign #brandfilm #commercialfilm #cornwall filmmaking
20 2
17 days ago
Outdoor shooting is all about being in the right place at the right time. Plan ahead for your location and it’s hard not to come away with something special. A 5am start, but worth it for light like this. A great morning behind the camera shooting for @west_carclaze_garden_village Here’s a few of my favourite moments. Agency: @_digital_natives #filmmaking #commercialfilm #brandstorytelling #cinematography #filmmaker
57 10
1 month ago
The title sequence of a branded documentary is your chance to pull the viewer into a longer story — even in a world built around short-form content. For this opening we combined on-track action, behind-the-scenes moments, narration from the central character, and a series of studio shots that were designed specifically for the sequence. It’s always a fun challenge shaping those first few moments — setting the pace, tone and energy for everything that follows. Projects like this sit somewhere between brand storytelling and documentary filmmaking, which is always an interesting space to work in. The next episode from the project airs later this month. Agency: @teyluandpartners @shrimptonracing @ginettacars @jonny_pickup #filmmaking #commercialfilm #brandstorytelling #documentaryfilm
20 5
2 months ago
Shooting a TVC about getting out there in the cold when the rest of Gylly beach is sunbathing… 😂 This is the Mitchell and Webber TVC from last year. Did we make it work? Creative Angecy: @idennacreative Client: @mitchellandwebberltd Director: @simondwreid DOP: 🙋🏽‍♂️ Producer: @rachelclearburton Art Director: @elloellabean Edit: @sam_761_ AC: @sam_sherring Colour: @phatdance MUA: @abimurraymakeup Lenses: @cornishcameraco
37 3
1 year ago
A huge effort by the @idennacreative crew and everyone else involved on this one. 5 days of shooting, with plenty of trying to catch the best light involved, to create one master TVC and 7 vignettes, one for each of the brands. Massively proud of what we achieved and it’s always a pleasure shooting with the @hawkinsmotors team. Agency: @idennacreative Client: @hawkinsmotors Director: @simondwreid Dop: 🙋🏽‍♂️ Producer: Nick Winchester Stylist: Charlotte Moroney Sound: Chris Baker Colour: @phatdance Editor: @sam_761_ AC: @sam_sherring MUA: @abimurraymakeup @jennajazzmua Script/Creative Director: @jamieneale Campaign Coordinator: @jakeredman98
35 9
1 year ago
Dawn’y to dusk. A TVC for Ann’s Cottage from a few years ago. Back when getting Covid meant staying at home @simondwreid stepped in to shoot the final scene of the project 🙏 . Agency and creative @idennacreative Director/DOP/Edit 🙋🏽‍♂️ Co DOP @simondwreid Water op @sam_sherring Drone @chriswebberphotography Styling @annscottageofficial
15 0
1 year ago
A reel mashup of a couple of bits of studio work for @hawkinsmotors featuring the @hyundaiuk IONIQ 5 N and the @nissanuk Juke Agency @idennacreative Director/DOP/Edit 🙋🏽‍♂️ Producer/chief light spinner @leighhickin
21 5
1 year ago
3 crew 2 cast 1 cat We had a great day bringing this ad together for @visionmoney.co.uk last year. Small nimble crew getting it done. With some really lovely frames to show for it. Agency @idennacreative Director/DOP 🙋🏽‍♂️ Cam op @simondwreid Super runner @catherinemorganf Talent @lydia_cooke @samrogerss and Piran the 🐈
20 2
1 year ago
Successful hunt
51 9
6 years ago
Shotz shotz shotz
50 4
6 years ago
Winter woodland goodness
25 0
7 years ago